Customer Relationship & MarketingPurpose
1.2. Automating reminder flows to notify previous customers who haven’t visited or ordered in a customized period.
1.3. Automated personalized content suggesting menu updates, discounts, wellness tips, or loyalty rewards, directly boosting retention and loyalty metrics.
1.4. Automation incentivizes dietary-lifestyle customers to revisit, leveraging personalized nutrition offers and new seasonal menu launches.
Trigger Conditions
2.2. Trigger automatedly upon detection of subscription cancellations or disengagement flags in CRM.
2.3. Activate automation when loyalty points expire without use.
2.4. Trigger based on email or app activity (no opens/clicks for a chosen period).
Platform Variants
3.1. Mailchimp
• Feature: Customer Journeys—Automate email flows for segment “inactive > 30 days”; configure segmentation and one-time coupon code function.
3.2. HubSpot
• Feature: Workflows—Trigger automated email series for “lifecycle stage: inactive” with CRM filters; set automated reminder properties.
3.3. SendGrid
• Function: Marketing Campaigns API—Automatable schedule for “segment: non-engaged”; use Dynamic Templates and Single Send endpoints.
3.4. ActiveCampaign
• Setting: Automation Builder—Create “Last Ordered X Days Ago” trigger with dynamic offer content.
3.5. Klaviyo
• Feature: Behavioral Flows—Automator triggers based on “last_purchase_date”; configure follow-up and win-back email variants.
3.6. Salesforce Marketing Cloud
• API: Journeys/Contact Builder—Automate with “No Recent Purchase” audience segment, personalize with AMPscript.
3.7. Constant Contact
• Feature: Automated Email Series—Automate flows based on inactivity triggers with drag-and-drop editor.
3.8. Zoho Campaigns
• Setting: Contact Scoring—Automate triggers for scores declining below set threshold.
3.9. Drip
• Feature: Workflow Automation—Activate based on “order inactivity filter”; personalize using tags and events.
3.10. Customer.io
• API: Events & Segments—Automated flows for customers transitioning to “inactive” segment using /send/email API.
3.11. Omnisend
• Feature: Automation Workflows—Automate win-back messaging using “customer inactivity” trigger.
3.12. Adobe Campaign
• Module: Dynamic Workflows—Activate reactivation campaigns for “time since last order exceeds threshold”.
3.13. Braze
• API: Scheduled Triggers—Automate action “send email to segment: dormant users”.
3.14. MoEngage
• Setting: Smart Triggers—Automated win-back emails for “lapsed user” audience.
3.15. Iterable
• Workflow: Journey Automation—Trigger automated journey for “inactive user” with branching logic.
3.16. MailerLite
• Automation: Workflow Trigger—Last order inactivity automates email with voucher/offer code.
3.17. Elastic Email
• Feature: Automation—Set auto-trigger sequences for “no engagement” segment.
3.18. GetResponse
• Setting: Marketing Automation—Build workflows using inactivity conditions as triggers.
3.19. Benchmark Email
• Feature: Automation Pro—Set “last opened” triggers and customize win-back sequences.
3.20. Campaign Monitor
• Automation: Journeys feature—Automate based on last activity and schedule re-engagement flow.
3.21. Gmass (for Gmail)
• Setting: Campaign trigger—Automated campaign to label-based “inactive” contacts.
3.22. SAP Emarsys
• Feature: Automation Center—Configurable inactivity triggers for win-back automations.
Benefits
4.2. Automatedly deliveries personalized content to maximize engagement, optimizing retention.
4.3. Automation improves conversion and increases repeat orders from disengaged segments.
4.4. Automator platforms yield actionable analytics and real-time performance insights.
4.5. Automating these flows helps health food restaurants nurture loyalty and maintain relationships with health-focused clientele.