Customer Relationship & MarketingPurpose
1.2 Automatically synchronizes event schedules from the rink management system, eliminating repetitive manual posting and ensuring consistent, timely visibility for all promotions, games, and sponsored sessions.
1.3 Enables automated audience segmentation and targeted messaging, automating recurring events and last-minute updates across diverse platforms for high brand recall and operational efficiency.
Trigger Conditions
2.2 Scheduled posting intervals or predefined marketing campaigns start.
2.3 User action—manual publish, approval workflow, or batch upload.
2.4 Automated event reminders or follow-ups tied to specific event dates.
Platform Variants
• Feature/Setting: Automate posting to Pages/Groups; configure Page Access Token and schedule content publishing via /{page-id}/feed.
3.2 Instagram – Instagram Graph API
• Feature/Setting: Automate image/video publishing to business profiles; configure Content Publishing API endpoint /{user-id}/media.
3.3 Twitter (X) – POST statuses/update
• Feature/Setting: Automator pre-configures tweet content and time; schedule post via v2 API endpoint.
3.4 LinkedIn – /ugcPosts
• Feature/Setting: Automate corporate post creation; configure Organization Access Token, automate content via /organizations/{organization ID}/ugcPosts.
3.5 Google My Business – Business Posts API
• Feature/Setting: Automated business event postings; configure location ID, automate via POST /accounts/{accountId}/locations/{locationId}/localPosts.
3.6 YouTube – Videos: insert
• Feature/Setting: Automate promo video uploads and event reminders; configure automated title, description, and schedule using insert endpoint.
3.7 Pinterest – v5 Pins API
• Feature/Setting: Automate image pinning for event flyers; configure Board ID and POST via /pins.
3.8 TikTok – Content Publishing API
• Feature/Setting: Automate video event teasers; configure automated scheduling and captions via POST /video/publish.
3.9 Slack
• Feature/Setting: Automate event notifications to channels; configure incoming webhook or chat.postMessage API.
3.10 Discord – Webhooks
• Feature/Setting: Automated posting to server channels about rink events; configure webhook URL and JSON payload.
3.11 Reddit – API: Submit
• Feature/Setting: Automates auto-posting to ice hockey-related subreddits; configure POST /api/submit endpoint.
3.12 Mailchimp
• Feature/Setting: Automation workflow to broadcast event newsletters; configure event trigger and campaign content.
3.13 HubSpot
• Feature/Setting: Automated social post scheduling in CRM; configure Social Publishing tool with event triggers.
3.14 Eventbrite
• Feature/Setting: Automate creation/sharing of public events; configure Event Created trigger and social sharing webhook.
3.15 Buffer
• Feature/Setting: Automate multi-channel scheduling and analytics; configure automation rules and connect social profiles.
3.16 Hootsuite
• Feature/Setting: Automate cross-platform publishing; configure automated scheduling and content queues.
3.17 Microsoft Teams
• Feature/Setting: Automate internal event broadcast; configure webhook or Scheduled Flow in Power Automate.
3.18 Zapier
• Feature/Setting: Automator trigger-action chains linking event systems to social platforms using Prebuilt Social Actions.
3.19 WhatsApp Business API
• Feature/Setting: Automate event alerts to opted-in contacts/groups via Template Message endpoint.
3.20 Telegram Bot API
• Feature/Setting: Automate rink event messages in channels/groups; configure sendMessage or sendPhoto method.
3.21 Tumblr – /v2/blog/{blog-identifier}/post
• Feature/Setting: Automate event content to blog; configure automated title/body using POST.
Benefits
4.2 Automates workflow consistency and minimizes human error in event marketing timing.
4.3 Automating posts ensures synchronized, up-to-date messaging during campaign changes.
4.4 Automate analytics collection for ROI, attendee growth, and campaign performance.
4.5 Automation saves staff hours and enables faster audience engagement for maximum rink utilization.