Segmented SMS/Email promotions

Purpose

 1.1. Automate the sending of SMS and email promotions to customer segments based on preferences, demographics, purchase history, and engagement.
 1.2. Enable automated delivery of targeted offers, announcements, and personalized menu updates to increase return visits and customer loyalty.
 1.3. Support automating personalized campaigns for festivals, birthdays, and feedback requests to boost engagement in Hunan cuisine restaurants.
 1.4. Provide an automated way to manage consent, list hygiene, and opt-outs to ensure compliance and optimal deliverability.

Trigger Conditions

 2.1. Automated trigger after customer adds a phone or email via reservation, feedback forms, or loyalty sign-up.
 2.2. Scheduled automation based on festival/holiday calendars or customer birthdays.
 2.3. Automating upon reaching predefined purchase numbers or loyalty milestones.
 2.4. Automated triggers from customer inactivity for win-back campaigns.
 2.5. Automation based on segment update or tag changes in the CRM.

Platform Variants

 3.1. Twilio SMS
  - Feature/Setting: Use programmable SMS API, automate with customer list JSON; sample config `{ "MessagingServiceSid": "MGXXXX", "To": "{{customer.phone}}", "Body": "{{promo_message}}" }`

 3.2. SendGrid
  - Feature/Setting: Email API, automate via Marketing Campaigns create/send endpoints; config sample: `POST /v3/marketing/singlesends`, JSON payload with list IDs and personalizations.

 3.3. Mailchimp
  - Feature/Setting: Automate Email Campaigns; configure using Audience Segments and "Customer Journey" triggers. Example: Automated journey for "Hunan spicy food lovers" segment.

 3.4. ActiveCampaign
  - Feature/Setting: Automate "Automations" workflows, trigger on tag addition ("VIP Hunan fans"); Emails/SMS via CX Automation API.

 3.5. HubSpot
  - Feature/Setting: Email workflows, automate via List Membership trigger, configure “Send marketing email” action with Hunan cuisine offers.

 3.6. Klaviyo
  - Feature/Setting: Automate Flows, trigger by profile segment; configure Flow Trigger for “Purchased Hunan dish” and automate email/SMS.

 3.7. Constant Contact
  - Feature/Setting: Segmented recipient selection, automate campaign via API POST `/contacts` and automated campaign schedule.

 3.8. Salesforce Marketing Cloud
  - Feature/Setting: Journey Builder automator, initiate automation on Data Extension entry/movement; Triggered Send and SMS APIs.

 3.9. Infobip
  - Feature/Setting: Automate OMNI SMS/Email with Campaigns API and segmentation in customer profiles; JSON config for automated messaging.

 3.10. MoEngage
  - Feature/Setting: Automate Audience segmentation and Campaign flow triggers for “Regional Taste Preferences.”

 3.11. Braze
  - Feature/Setting: Automated Canvas Flows, trigger on custom event "Hunan Event RSVP"; SendGrid Integration or Twilio for message delivery.

 3.12. SMSAPI
  - Feature/Setting: Automate "Group SMS" via API, upload dynamic contact groups, schedule automated sends.

 3.13. Omnisend
  - Feature/Setting: Automate segments and trigger workflows on eCommerce order from Hunan menu category.

 3.14. MessageBird
  - Feature/Setting: Flow Builder, automate channel selection (SMS/email), parametrize message for segment "Regional food explorers."

 3.15. Mailjet
  - Feature/Setting: Automated Segmented Campaign API, trigger via contact property.

 3.16. Drip
  - Feature/Setting: Segment filters in Workflows, automate sending after actions, e.g., "Ordered Hunan special".

 3.17. Freshmarketer
  - Feature/Setting: Journey builder, automate on customer action/custom event, configure “Send SMS/Email” step.

 3.18. Iterable
  - Feature/Setting: Automate Workflow Studio, drag “Segment entry” for Hunan taste group, add “Send Email/SMS” step.

 3.19. Customer.io
  - Feature/Setting: Automated Triggered Campaigns, set trigger on segment and automate message sending.

 3.20. Postmark
  - Feature/Setting: Emails API, automate batch sending for segment list IDs.

 3.21. Plivo
  - Feature/Setting: SMS automation via Message API, parameterized sending to segment arrays.

 3.22. EZ Texting
  - Feature/Setting: Automated Campaign Scheduler, segment upload and recurring blast option.

 3.23. Elastic Email
  - Feature/Setting: API campaign sender, segment-based contact send, automate triggers.

 3.24. AWeber
  - Feature/Setting: Campaign automation, segment tags, and automated trigger-based sends.

Benefits

 4.1. Automates targeted outreach, saving manual effort and speeding up campaign launches.
 4.2. Automated segmentation ensures the right message reaches relevant Hunan cuisine fans.
 4.3. Automates compliance and opt-out management, reducing risk.
 4.4. Automated personalization increases engagement, drives repeat business, and improves ROI.
 4.5. Machine-level automation increases throughput and consistency for Hunan restaurant promotions.