Abandoned cart email campaigns

Purpose

 a. Recover lost sales by targeting customers who abandon carts with automated follow-up emails.
 b. Boost conversion rates by providing timely reminders, incentives, and product information.
 c. Enhance customer engagement and loyalty for the antique furniture niche.
 d. Collect insights on user behavior and optimize future campaigns.

Trigger Conditions

 a. Cart contains one or more items but checkout is not completed within a set time (e.g., 30 minutes).
 b. Customer has entered an email address during checkout or while browsing.
 c. Customer is registered or recognized via persistent cookies/session.
 d. Optionally, multiple reminder intervals (e.g., 1 hour, 24 hours, 72 hours post-abandonment).

Platform Variants

 3.1 Mailchimp
  • API: Automations Endpoint — Configure a Customer Journey trigger on “Abandoned Cart” and schedule multi-email drips.
 
 3.2 Klaviyo
  • Flow Template: Abandoned Cart Flow — Set trigger event to `Started Checkout`, send reminders at intervals.
 
 3.3 ActiveCampaign
  • Automation: “Abandons Cart” Trigger — Use Ecommerce Abandoned Cart to launch an email series.
 
 3.4 Omnisend
  • Automation: Cart Abandonment Workflow — Define Workflow Trigger and add conditional splits for offer emails.
 
 3.5 HubSpot
  • Workflow: Ecommerce Pipeline — Abandoned Cart trigger via Shopify or WooCommerce integration.
 
 3.6 Salesforce Marketing Cloud
  • Journey Builder: Abandoned Cart Event — Configure event with Cart abandonment as trigger via Commerce Cloud data.
 
 3.7 Drip
  • Automation: Cart Abandonment Rule — Monitor checkout progress, send multi-step campaigns.
 
 3.8 Moosend
  • Automation: Abandoned Cart Series — Use trigger “Cart is Abandoned” linked to ecommerce platform.
 
 3.9 Sendinblue
  • Workflow: “Abandoned Cart” Automation Scenario — Trigger sequence and customize with product blocks.
 
 3.10 Zoho Campaigns
  • Workflow: Ecommerce Integration Abandoned Cart Action — Triggered emails via Zoho Commerce or Shopify plug-in.
 
 3.11 Shopify Flow
  • Trigger: “Checkout Created but Not Completed” — Connect to custom email notification or notify an app.
 
 3.12 BigCommerce Automations
  • Workflow: Abandoned Cart Email Series — Configure sequence within Marketing > Automated Emails.
 
 3.13 WooCommerce
  • Plugin: Follow-Ups or AutomateWoo — Action “Cart Left Behind,” schedule reminders.
 
 3.14 Adobe Campaign
  • Workflow: Abandonment Event — Use behavioral triggers to launch personalized emails.
 
 3.15 Dotdigital
  • Program: Abandoned Cart — Use Shopify or Magento connectors to send post-abandonment campaign.
 
 3.16 Emarsys
  • Automation: Predictive Abandoned Cart – Combine web behavior and product feed data, automate follow-up.
 
 3.17 Intercom
  • Custom Bot/Message: Abandoned Cart Segment — Trigger personalized emails via Intercom Messenger.
 
 3.18 Iterable
  • Workflow: Cart Event API — Trigger workflow on “Abandoned Cart” API event, send email with cart content.
 
 3.19 Braze
  • Canvas Workflow: Commerce Event — Set up segment on Abandoned Cart and automate messaging.
 
 3.20 Customer.io
  • Campaign: Triggered from “Cart Abandonment” event — Automate drip sequence.
 
 3.21 Twilio SendGrid
  • Integration: Abandoned Cart API Event — Trigger transactional template on cart abandonment.

Benefits

 a. Increases sales recovery by re-engaging hesitant buyers.
 b. Reduces cart abandonment rates with timely, relevant outreach.
 c. Personalizes users’ experience, improving satisfaction and retention.
 d. Provides actionable analytics and split-testing to optimize messages.
 e. Automates follow-up, reducing manual workload and error risks.