Automated lead capture from web forms and social media

Purpose

1.1. Streamline and centralize the collection of new leads from all web forms and social media touchpoints for an antique furniture store, preventing missed inquiries, enabling prompt engagement, and enhancing personalized sales outreach.
1.2. Automate data handling from submission, deduplication, and validation through to sales funnel entry, allowing sales staff to focus on high-priority prospects with full visibility of customer context.
1.3. Enable seamless integration of lead sources with marketing and CRM systems, syncing profile details and engagement history for improved targeting and nurturing.

Trigger Conditions

2.1. Form submission event on the store’s website, blog, or landing pages.
2.2. Message received or inquiry posted on Facebook Lead Ads or Page Messenger.
2.3. Direct message on Instagram or form response in Instagram lead generation stickers.
2.4. New subscriber on YouTube or comment expressing interest in antique furniture.
2.5. LinkedIn lead gen form submission or direct connection request with a sales intent message.
2.6. Twitter DM or tweet mention with lead intent hashtags.
2.7. WhatsApp business message initiation or web chat via integrated widget.
2.8. Google Ads lead form extension submission.
2.9. Third-party review site inquiry (e.g., Trustpilot question, Yelp message).
2.10. Contact form submission on third-party listing platforms.

Platform variants

3.1. Facebook
• API: Graph API > /leadgen_forms
• Function: Capture all new Facebook Lead Ads form submissions in real-time.
3.2. Instagram
• API: Instagram Graph API > /leadgen_forms
• Function: Collect Instagram lead form entries and DM inquiries automatically.
3.3. LinkedIn
• API: LinkedIn Marketing API > Lead Gen Forms
• Function: Retrieve form responses from sponsored campaigns for antique furniture queries.
3.4. Twitter
• API: Twitter API v2 > Direct Messages & Mentions
• Function: Monitor DMs and mentions with specific keywords for lead identification.
3.5. WhatsApp
• API: WhatsApp Business API > messages endpoint
• Function: Trigger on new incoming messages or form completions via WhatsApp chat widgets.
3.6. Google Ads
• API: Google Ads API > LeadFormSubmissionData
• Function: Capture Google lead form extension responses instantly for rapid follow-up.
3.7. YouTube
• API: YouTube Data API > Comments.list, Subscriptions.list
• Function: Log new subscribers and key comment inquiries about antique furniture.
3.8. Trustpilot
• API: Trustpilot Business API > Business User Messages
• Function: Fetch questions or messages tagged as sales inquiries on review profiles.
3.9. Yelp
• API: Yelp Fusion > Business Reviews & Messages
• Function: Capture messages and reviews expressing interest in furniture items.
3.10. Shopify
• API: Admin API > Customer Creation Webhook
• Function: Trigger on customer account creation or newsletter signup for antique lines.
3.11. Wix
• API: Wix HTTP Functions > onFormSubmit
• Function: Listen for new contact or inquiry forms on Wix-powered websites.
3.12. WordPress
• Plugin/API: WPForms > webhooks, REST API
• Function: Initiate automation on form submission for antique valuation or sales.
3.13. Squarespace
• API: Form Block > POST endpoint
• Function: Capture leads via customized Squarespace forms connected via webhook.
3.14. HubSpot
• API: Forms API > submissions
• Function: Sync web and embedded form entries directly into CRM leads.
3.15. Mailchimp
• API: Lists API > Add Subscriber
• Function: Add lead info from forms to segmented lists for antique buyers.
3.16. Google Forms
• API: Google Forms API > formResponses.list
• Function: Collect antique inquiries submitted through Google-powered forms.
3.17. Typeform
• API: Responses API > webhook
• Function: Trigger automation upon submission of interactive lead forms.
3.18. Jotform
• API: Webhooks, Submissions API
• Function: Catch all form submissions relevant to antique furniture interest.
3.19. Zoho CRM
• API: Lead API > insertRecords
• Function: Push external lead data to Zoho for managed follow-up workflows.
3.20. Salesforce
• API: REST API > Lead resource
• Function: Create or update a Lead record with captured web/social details.
3.21. Pipedrive
• API: Deals API > Persons resource
• Function: Initiate new person/deal records on submission of store inquiries.
3.22. Microsoft Dynamics 365
• API: Web API > Lead entity
• Function: Sync form/social lead submissions into Dynamics lead pipelines.

Benefits

4.1. Eliminates manual data entry and reduces human error in lead management.
4.2. Ensures real-time and comprehensive lead capture across all channels popular with antique furniture buyers.
4.3. Enables instant response or nurture messaging, improving conversion rates.
4.4. Centralizes multi-channel leads into unified CRMs for detailed analytics and follow-up assignment.
4.5. Enhances the store’s ability to track marketing source performance and customer journey from first contact.
4.6. Scales to handle periods of high inquiry volume without additional staff.