Abandoned cart email and SMS recovery workflows

Purpose

1. Automate follow-up with customers who add items to their cart but do not complete checkout, reminding them via email and SMS to recover potentially lost sales.

2. Automates personalized messaging to encourage customers to finalize purchases of unique or limited salvaged architectural materials.

3. Automatedly trigger abandoned cart campaigns, offering incentives, product education, or consultation booking to boost conversion.

4. Automating recovery workflows maximizes ROI on store traffic, reduces cart abandonment rates, and collects actionable data for sales optimization.

5. Automator consolidates omnichannel outreach, escalating to phone or chat if email/SMS fails, creating an automated sales nurture sequence.

Trigger Conditions

1. Automate triggers when a customer adds items to the cart but does not complete the sale within a configurable time (e.g., 30 minutes, 6 hours).

2. Automates additional triggers if the cart is above a value threshold or if the items are designated as rare or high-value.

3. Automate based on customer segmentation—first-time, returning, or VIP buyers.

4. Automation may trigger reminders again after 24/48 hours if no purchase is complete.

5. Automator can trigger based on inactivity, cart content changes, or failed checkout attempts.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate SMS API — configure messaging service and webhook for sending personalized cart recovery SMS; sample: POST to /Messages with cart token.
  

2. SendGrid

• Feature/Setting: Automate Transactional Email API — configure dynamic templates; sample: POST to /mail/send with cart data fields.
  

3. Mailchimp

• Feature/Setting: Automates abandoned cart workflow via ‘Customer Journey’ builder; sample: trigger on ‘Cart Abandoned’ and automate email series.
  

4. Klaviyo

• Feature/Setting: Automate Flow Builder — drag-drop abandoned cart trigger; sample: API key integration with store, use {{ cart.product_names }} in message.
  

5. ActiveCampaign

• Feature/Setting: Automate Automation Recipes — select abandoned cart recovery; sample: integrate via Shopify/ WooCommerce plugin.
  

6. Shopify

• Feature/Setting: Automate native abandoned checkout email; sample: activate in Settings > Checkout > Abandoned Checkouts.
  

7. WooCommerce

• Feature/Setting: Automatable abandoned cart plugin, e.g., AutomateWoo; sample: trigger rule for cart inactivity > X min.
  

8. Magento

• Feature/Setting: Automate Marketing > Communications > Email Templates; sample: abandoned cart reminder auto-sent with customer variables.
  

9. HubSpot

• Feature/Setting: Automate workflows — trigger based on cart status property update; sample: POST from store to update CRM property.
  

10. Omnisend

• Feature/Setting: Automate abandoned cart workflow; sample: trigger email, SMS, push notifications from store integration event.
  

11. Salesforce Marketing Cloud

• Feature/Setting: Automate Journey Builder; sample: set trigger for ‘Cart Abandonment Event’; automate multi-step reminders.
  

12. Drip

• Feature/Setting: Automate workflows — use “Abandoned Cart” rule from ecommerce integration; sample: merge cart preview into automated emails.
  

13. Attentive

• Feature/Setting: Automate SMS cart abandonment sequence; sample: configure trigger on cart event, customize delay, and include images.
  

14. Braze

• Feature/Setting: Automate Canvas Flows — set abandoned cart entry; sample: integrate with store API, automate SMS/push/email.
  

15. Intercom

• Feature/Setting: Automate Series — trigger cart abandonment messages by user event, escalate to live chat if ignored.
  

16. Postscript

• Feature/Setting: Automate Shopify SMS automations for abandoned carts; sample: configure campaign and product-specific rules.
  

17. Zendesk

• Feature/Setting: Automate ticket creation for abandoned high-value carts for agent follow-up; sample: trigger via custom webhook.
  

18. Zapier

• Feature/Setting: Automate zap from cart abandonment to multi-channel messaging; sample: connect store platform to Mailchimp/SMS.
  

19. Elastic Email

• Feature/Setting: Automate triggered messages; sample: setup abandoned cart API trigger to send HTML emails.
  

20. WebEngage

• Feature/Setting: Automate Journey Designer; trigger on custom cart event, automate push, SMS, and email flows.
  

21. MoEngage

• Feature/Setting: Automate Flow — abandoned cart trigger, automate reminders at intervals via chosen channel.
  

22. Pipedrive

• Feature/Setting: Automate deal update for large abandoned carts, trigger automated sales rep task assignment.
  

23. Gorgias

• Feature/Setting: Automate helpdesk integration — trigger notification for custom manual follow-up.
  

24. Constant Contact

• Feature/Setting: Automate abandoned cart email campaigns; sample: use ecommerce integration and dynamic content insertion.
  

Benefits

1. Automates recovery of lost sales and increases revenue.

2. Automated system saves staff time compared to manual outreach.

3. Automator ensures scalable, personalized recovery based on cart content and buyer profile.

4. Automation delivers omni-channel reminders, optimizing touchpoints for conversion.

5. Collects behavioral data for automatable analytics and further sales automation improvements.

6. Automating incentives, content, and urgency messaging raises urgency and conversion rates.

7. Enables automated escalation for high-value carts for human or special automated follow-up.

8. Automated flows keep architectural salvage customers engaged and build brand trust.

9. Automator supports multi-store and franchise expansion with centrally managed automation.