Targeted bulk email/SMS promotions

Purpose

1 Deliver targeted, high-volume promotional emails and SMS to wholesale customers and prospects to boost engagement, drive orders, notify about new launches, share incentives, and nurture relationships throughout the B2B beverage supply chain.

2 Automate segmentation, personalization, scheduling, throttling, deliverability, and response tracking to enhance campaign effectiveness and sales team productivity.

3 Facilitate compliance with communications regulations (e.g., opt-out), and integrate with CRM, ERP, and analytics environments.

Trigger Conditions

1 Weekly/monthly or seasonal promotion schedules.

2 New product rollouts or limited-time offers.

3 Customer segments showing churn risk or inactivity.

4 Order milestone dates, e.g., reorder reminders.

5 CRM tagging, pipeline changes, or sales rep input.

6 Third-party event signals (trade shows, industry news).

7 Customer responses to previous campaigns.

Platform Variants & Exact Functions/APIs

1 Twilio SMS

• Feature: Programmable Messaging API
  
• Sample: Configure POST to /Messages endpoint with To, From, Body parameters
  

2 SendGrid

• Feature: Mail Send API
  
• Sample: POST to /mail/send, with dynamic templates and recipient list payload
  

3 Mailchimp

• Feature: Campaigns Endpoint
  
• Sample: POST to /campaigns with audience segment and template ID
  

4 Amazon SES

• Feature: SendBulkTemplatedEmail API
  
• Sample: Call SendBulkTemplatedEmail with bulkDestinations array
  

5 Salesforce Marketing Cloud

• Feature: REST API TriggeredSend
  
• Sample: Post JSON to /messaging/v1/email/messages with audience keys
  

6 HubSpot

• Feature: Marketing Email API
  
• Sample: POST to /marketing/v3/emails/single-send with personalization tokens
  

7 ActiveCampaign

• Feature: Email/SMS Campaigns API
  
• Sample: POST to /api/3/emailCampaigns for batch send
  

8 Klaviyo

• Feature: Campaigns API
  
• Sample: POST to /campaigns with recipient list and template fields
  

9 Constant Contact

• Feature: Email Campaigns Endpoint
  
• Sample: POST to /emails with contact segment ID
  

10 MoEngage

• Feature: Campaign Creation API
  
• Sample: POST /v1/campaign/create with trigger event and template
  

11 MessageBird

• Feature: SMS Messaging API
  
• Sample: POST to /messages with recipient(s), originator, and message body
  

12 Plivo

• Feature: Message API
  
• Sample: POST to /v1/Account/{auth_id}/Message with src, dst, and text
  

13 OneSignal

• Feature: Notifications API
  
• Sample: POST to /api/v1/notifications with segments and message
  

14 Braze

• Feature: Messages Campaigns Endpoint
  
• Sample: POST to /messages/send with personalization and channels
  

15 Campaign Monitor

• Feature: Campaigns API
  
• Sample: POST /campaigns.json with list IDs and template
  

16 Iterable

• Feature: Campaigns API
  
• Sample: POST /api/campaigns/create with audience and content
  

17 SharpSpring

• Feature: Email & SMS API
  
• Sample: POST to /contacts/email/send with dynamic variables
  

18 Omnisend

• Feature: Campaigns API
  
• Sample: POST /campaigns with automation triggers
  

19 SAP Customer Experience

• Feature: Messaging Campaign Service
  
• Sample: Set campaign via API with recipient filter and content template
  

20 Zoho Campaigns

• Feature: Campaigns API
  
• Sample: POST to /emailcampaigns with target segment and mail merge
  

Benefits

1 Maximizes reach and awareness for seasonal deals and new products in wholesale beverage market.

2 Drives order frequency and reduces customer churn through relevant, timely communication.

3 Retains regulatory compliance automatically at scale.

4 Frees sales teams for more value-added interactions, as outreach becomes automated and measurable.

5 Enables precise tracking, A/B testing, and granular campaign performance analytics for continuous improvement.