Automated follow-ups for abandoned carts

Purpose

1.1. Reduce revenue loss by recovering abandoned carts efficiently through automated, targeted follow-up messages across multiple channels.
1.2. Improve customer retention and motivate re-engagement by reminding users about incomplete purchases of appliance spare parts.
1.3. Personalize customer experience by referring specifically to abandoned items and offering incentives or support, based on cart data and history.
1.4. Streamline sales efforts in wholesale appliance parts by automatically tracking, managing, and responding to potential lost sales.

Trigger Conditions

2.1. Shopping cart session identified as inactive or incomplete after a set duration (e.g. 1–24 hours).
2.2. Customer contact information captured (email/phone).
2.3. Cart contains items with non-zero value, abandoned prior to checkout.
2.4. Optional: Specific cart value thresholds or items of interest to trigger follow-up sequence.
2.5. Unpurchased cart detected via eCommerce API webhook event or CRM cart abandonment flag.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Use Programmable Messaging to send templated SMS; configure “Send SMS” API with cart link and customer name.
3.2. SendGrid
• Feature/Setting: Configure “Transactional Email” API for dynamic, branded cart recovery emails with product recommendations.
3.3. Mailgun
• Feature/Setting: Set up “Messages” API for automated, personalized follow-up sequences based on cart contents.
3.4. ActiveCampaign
• Feature/Setting: Use “Automations” with eCommerce triggers and drag/drop blocks for multi-step abandoned cart workflows.
3.5. HubSpot
• Feature/Setting: Configure “Workflows” in Service Hub to trigger cart reminder emails and create follow-up tasks for sales reps.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Use “Journey Builder” with “Abandonment Event” triggers, personalized email/SMS blocks, and follow-up logic.
3.7. Klaviyo
• Feature/Setting: Set up “Flows” with eCommerce platform integration, configure “Abandoned Cart Flow” and email/SMS steps.
3.8. Shopify Flow
• Feature/Setting: Use “Cart Abandonment Trigger,” coupled with “Send Notification” or “Send Email” actions in Shopify admin.
3.9. WooCommerce REST API
• Feature/Setting: Monitor abandoned carts using “List Carts” endpoint and trigger follow-ups via email third-party plugins.
3.10. Zapier
• Feature/Setting: Create zaps using “New Abandoned Cart” trigger from eCommerce app and connect to email/SMS action services.
3.11. Microsoft Power Automate
• Feature/Setting: Deploy “When a cart is abandoned” trigger from Dynamics 365, followed by “Send Email Notification” action.
3.12. Intercom
• Feature/Setting: Use “Outbound Messages” API or automation to send chat pop-ups and emails to users with abandoned carts.
3.13. Freshdesk
• Feature/Setting: Trigger “Automations” based on API webhook or ticket creation for abandoned cart follow-ups.
3.14. Gorgias
• Feature/Setting: Leverage “Rule Automation” to auto-create tickets and trigger notifications to customers/agents on cart abandonment.
3.15. Braze
• Feature/Setting: Configure “Canvas” with a “Custom Event” for cart abandonments and multi-channel campaign actions.
3.16. Omnisend
• Feature/Setting: Use “Automation” with “Abandoned Cart” preset workflow, supporting multi-step emails/SMS/push notifications.
3.17. Pipedrive
• Feature/Setting: Automate abandoned cart activity via “Workflow Automation” with CRM deals and contact updates.
3.18. Drip
• Feature/Setting: Implement “Workflow Builder” with a cart abandonment trigger and personalized follow-up templates.
3.19. Viber Business
• Feature/Setting: API configuration to send cart reminder messages and deep links through automated Viber campaigns.
3.20. WhatsApp Business API
• Feature/Setting: Send highly engaging cart reminder messages through the “message template” endpoint with deep-links and dynamic product data.
3.21. Facebook Messenger
• Feature/Setting: Use Messenger Send API to deliver automated cart reminders as chat messages for Facebook users.
3.22. Google Ads Customer Match
• Feature/Setting: Automatically segment and re-target cart abandoners with ad campaigns using “upload customer list” API.

Benefits

4.1. Maximizes conversion rates by turning lost opportunities into completed sales.
4.2. Frees up sales staff by automating follow-up communications and tracking.
4.3. Delivers personalized outreach based on real-time customer and cart data.
4.4. Increases efficiency and supports scalable wholesale home appliance parts sales.
4.5. Provides multi-channel coverage (email, SMS, chat, push), adapting to customer preferences.
4.6. Facilitates measurement and optimization of recovery campaigns with clear tracking and analytics.