Automated client birthday and anniversary greetings

**Purpose**

1.1 To automate the delivery of personalized client birthday and anniversary greetings, increasing customer engagement, satisfaction, and retention in private sector banking.
1.2 Automates the scheduling and sending of messages across channels (SMS, email, WhatsApp, push notifications) based on customer database records in core banking or CRM systems.
1.3 Unifies greeting management, reduces manual workload, ensures timely deliveries, and establishes consistently automated customer appreciation touchpoints.
1.4 Enables deep customer profiling for automator-driven loyalty initiatives using automatedly captured response analytics.

**Trigger Conditions**

2.1 Contact record updated/created with birthday or anniversary data.
2.2 Scheduled date/time-based automation: triggers daily scans for event matches.
2.3 CRM or banking core event: webhook or API push when relevant date is reached (automated event detection).
2.4 Opt-in record for marketing or notifications present.

**Platform Variants**

3.1 **Twilio SMS**
• Feature/Setting: Use Programmable Messaging API; configure birthday automation with scheduled API POST to `/Messages`, set recipient from CRM, inject automated custom greeting.

3.2 **SendGrid**
• Feature/Setting: Send automated email via `mail/send` endpoint, containing personalized subject/body, scheduled by automator workflow.

3.3 **Mailgun**
• Feature/Setting: Automate sending with `/messages` API, embed dynamic greeting variables mapped from CRM or core banking fields.

3.4 **Outlook 365**
• Feature/Setting: Use Microsoft Graph `/sendMail` endpoint to automatedly deliver greetings, integrate with calendar automation for event-based triggers.

3.5 **Gmail API**
• Feature/Setting: `users.messages.send` for automated email dispatch, OAuth-managed, pre-filled with CRM variables.

3.6 **Salesforce Marketing Cloud**
• Feature/Setting: Automate birthday journey using Journey Builder, configure Contact Data as trigger, use Email Send and SMS Send activities.

3.7 **HubSpot CRM**
• Feature/Setting: Use Workflow automations; trigger on contact property “birthday”; send email via marketing tool or Slack via integration.

3.8 **Zoho CRM**
• Feature/Setting: Condition-based workflows with automated email, SMS task creation, or webhook to message providers.

3.9 **ActiveCampaign**
• Feature/Setting: Automate email or SMS delivery with ‘Date-Based Trigger’ on contact’s birthday property.

3.10 **AWS SES (Simple Email Service)**
• Feature/Setting: Scheduled Lambda function invokes SES `SendEmail` API for automated greeting dispatch.

3.11 **Firebase Cloud Messaging**
• Feature/Setting: Send automated push notifications on mobile banking app user’s birthday via FCM `send` endpoint.

3.12 **Infobip**
• Feature/Setting: Automate omnichannel messaging via Flow automator; configure triggers and personalize message templates via API or UI.

3.13 **WhatsApp Business API**
• Feature/Setting: Use `/messages` endpoint to automatedly send template-based birthday greetings; schedule via webhook automation.

3.14 **Slack**
• Feature/Setting: Post congratulatory messages in private channels or to relationship managers using Incoming Webhook; triggered by scheduled automations.

3.15 **Pipedrive CRM**
• Feature/Setting: Workflow automation for custom date fields; send automated emails or webhooks to external platforms.

3.16 **Google Calendar API**
• Feature/Setting: Create calendar events for each client’s special date; invoke automated notifications via `/events` on match.

3.17 **Freshsales**
• Feature/Setting: Automated workflow rules on custom date fields to trigger emails or webhook actions.

3.18 **Intercom**
• Feature/Setting: Automated message series using Customer Data attribute for date-matched triggers.

3.19 **Zendesk**
• Feature/Setting: Automate email or notification triggers with Triggers automator on custom date fields.

3.20 **SAP SuccessFactors**
• Feature/Setting: Use Intelligent Services Events; automate greetings via workflow when employee or client anniversary is recorded.

**Benefits**

4.1 Reduces operational overhead by automating repetitive greeting tasks and enables automator-based scaling with no human intervention.
4.2 Boosts CX scores by automatedly ensuring timely, personalized touchpoints on special days.
4.3 Improves compliance with opt-in/opt-out preferences by programmatically automating consent checks.
4.4 Enhances data-driven customer profiling by automating response tracking for future engagement automation.
4.5 Frees staff for high-value client interactions by automating low-value but important outreach events.