Customer segmentation based on purchase history

**Purpose**

1.1 Segment customers based on their airsoft purchase patterns, order frequency, spending, product categories, and engagement, enabling precise targeting for promotional offers, restock alerts, and personalized communication.
1.2 Deepen understanding of the customer lifecycle to improve marketing ROI, new product launches, and loyalty efforts.

**Trigger Conditions**

2.1 New purchase recorded in POS or eCommerce store.
2.2 Customer profile update or registration event.
2.3 Periodic schedule (e.g., monthly batch processing).
2.4 Threshold event (e.g., spending crosses specified value, specific product bought).

**Platform Variants**

3.1 Shopify
- API: Orders API; webhook "Order Created", use tags field for segment assignment.
3.2 WooCommerce
- REST API: GET/POST /customers and /orders; schedule cron for segment recomputation.
3.3 Magento
- REST API: /V1/customers, /V1/orders; use customer custom attributes to store segments.
3.4 Salesforce Commerce Cloud
- OCAPI Data API: GET Purchases, PATCH customer profile with segment tags.
3.5 Lightspeed Retail
- API: Sales endpoint webhook; filter customers and assign segment via Custom Fields.
3.6 Microsoft Dynamics 365
- Customer Insights: Use Dataflows to automate segment assignment; trigger on order insertion.
3.7 SAP Customer Data Cloud
- Risk Engine; schedule Custom Logic Flows for periodic segment recalculation.
3.8 Mailchimp
- Segments API; POST criteria (purchase value, SKUs, order count); autopopulate audience segments.
3.9 Klaviyo
- Segment API: auto-create dynamic segments based on event triggers ("Ordered Product").
3.10 HubSpot
- Workflow: Enrollment triggers on deal/purchase event; Lists API assigns contacts to segments.
3.11 Segment.com
- Source: E-commerce; destination: AWS Lambda function updates user traits with purchase clustering.
3.12 Google BigQuery
- Scheduled Query; perform clustering based on purchase history and export segment IDs to marketing platforms.
3.13 Amazon Redshift
- EventBridge rule triggers SQL procedure for segmentation after each order ingestion.
3.14 Zapier
- Trigger: New order; Filter/Path for decision; Action: Google Sheets/CRM segment column update.
3.15 ActiveCampaign
- Automation: Tagging upon order event; dynamic list population for airsoft segment criteria.
3.16 Omnisend
- Segment Flow: Set up automated segmentation rules ("Purchased X type in last 90 days").
3.17 Intercom
- Custom Attribute API: Update “segment” field on purchase event or milestone.
3.18 Zendesk
- Triggers: Add tag to customer based on ticket linked to airsoft order; use Zendesk API for bulk updates.
3.19 Oracle Eloqua
- Program Canvas: Map purchase data to contact segments using cloud app steps.
3.20 Braze
- Segment Builder: Ingest custom events (purchase data); auto-update user segments with Cohort API.
3.21 Freshworks CRM
- Workflow Automation: Set rules on “Deals Won” from airsoft category to assign segment fields.

**Benefits**

4.1 Granular targeting improves relevance of offers and engagement.
4.2 Enables personalized campaigns for restocks, new gear, or loyalty bonuses.
4.3 Increases conversion rates and drives higher repeat purchases.
4.4 Reduces manual work in tracking and classifying customer interests.
4.5 Allows quick response to shifting buying trends in the airsoft market.