Customer Service and EngagementPurpose
1. Track customers’ loyalty points in real-time for purchases, referrals, social interactions, and special campaigns.
2. Allow automatic redemption of points for discounts, exclusive airsoft gear, or event tickets at checkout (online/in-store).
3. Ensure customers can view live point balances, statement history, and receive automated notifications for point changes or expiring points.
4. Analyze point accrual/redemption data to improve tailored promotional offers and boost customer retention.
Trigger Conditions
1. Customer completes qualifying purchase/invoice (online or POS terminal).
2. Customer refers a friend or completes prescribed social sharing actions.
3. Points redemption initiated at checkout or via customer portal.
4. Scheduled point expiration notification or recurring balance update.
5. Manual adjustment (admin correction, special awards).
Platform Variants
1. Shopify
- API: Admin API Loyalty Points endpoint — webhook on order/create, mutation of customer metafields.
2. WooCommerce
- API: WooCommerce REST API — 'order.created' webhook + update custom meta fields for loyalty points.
3. Salesforce
- Feature: Marketing Cloud Journey Builder — configure trigger on purchase event, update Contact custom fields.
4. HubSpot
- API: CRM API — deal/line_item events trigger workflows; custom property for 'Loyalty Points'.
5. Magento
- API: Reward Points Extension Module — trigger on sales_order_place_after, adjust via customer reward balance.
6. Square
- API: Customer Loyalty API — setup on payment event, add or redeem points.
7. Lightspeed
- API: Loyalty Integration API — listen to SaleCreate webhooks, update customer record.
8. Vend (Lightspeed Retail POS)
- API: Customer API — webhook upon 'sale.completed', update custom loyalty balance.
9. Zoho CRM
- API: Custom Functions — triggered by 'Invoice Created'; modify custom loyalty fields for contacts.
10. QuickBooks
- API: Webhook on payment/sale; custom field update or attachment via transaction API.
11. Klaviyo
- Feature: Create metric-triggered flows for 'Loyalty Points Awarded'; send automated message using profile property.
12. Mailchimp
- API: Integrate via Transactional API to send loyalty notifications based on point triggers.
13. Twilio SMS
- Feature: Trigger SMS on 'balance update' event; use programmable SMS to deliver point info.
14. Slack
- Feature: Incoming Webhook for admin notifications on high-value redemptions or anomalies.
15. Google Sheets
- API: Append row on event via Sheets API for loyalty ledger/log; trigger Zap to update third-party system.
16. Airtable
- API: Use Automations or API to increment/decrement points field on linked customer record.
17. Microsoft Dynamics 365
- API: Workflow automation triggered by 'Order Complete'; update custom loyalty entity.
18. SAP Commerce Cloud
- API: Webhook on order completion; update user points attribute in customer profile.
19. Stripe
- API: Listen for checkout.session.completed; trigger serverless function to update loyalty in external system.
20. PayPal
- Feature: Webhook on payment.done; trigger API call to increment loyalty points.
21. Zendesk
- Feature: Trigger-based notification to customer support if points redemption fails or is disputed.
22. Facebook Messenger Platform
- API: Send bot-triggered message on loyalty balance inquiry via Messenger webhook.
23. Intercom
- Feature: Automated in-app notification triggered by loyalty events using Custom Bot API.
24. Segment
- API: Track 'Loyalty Point Activity' event and sync to downstream analytics/marketing tools.
Benefits
1. Boosts engagement and repeat sales through frictionless rewards management.
2. Reduces manual tracking errors, saving staff time.
3. Enables personalized marketing and customer recognition.
4. Drives referrals and social buzz with automated point campaigns.
5. Provides actionable data for business analytics and loyalty strategy refinement.