Purpose
1.2. Automate outreach for reviews, identify recurring support issues, refine customer service processes, and improve overall business reputation.
1.3. Capture insights across SMS, email, and web channels while ensuring privacy, compliance, and consent.
Trigger Conditions
2.2. Order marked as delivered in logistics tracking system.
2.3. Customer support case closure.
2.4. Customer loyalty membership milestone or event.
2.5. Custom schedule (e.g., weekly, monthly batch outreach).
Platform Variants
3.1. Twilio
• Feature/Setting: Programmable SMS; trigger 'Survey Invitation' template after order delivery via REST API (POST /Messages).
3.2. SendGrid
• Feature/Setting: Automated email journeys; configure Transactional Templates for post-purchase survey (Dynamic Template API).
3.3. SurveyMonkey
• Feature/Setting: Survey Invitation API; schedule sends after e-commerce order events.
3.4. Typeform
• Feature/Setting: Webhooks and API; generate unique survey links, track completions, and notify on response.
3.5. Mailchimp
• Feature/Setting: Customer Journeys; trigger 'After Purchase' automation sequence including survey link (POST /automations).
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; schedule and automate email or SMS outreach post-interaction.
3.7. Google Forms
• Feature/Setting: Form sharing API; send survey links via email trigger from POS close event.
3.8. HubSpot
• Feature/Setting: Workflow engine; trigger customer feedback requests upon ticket closure or deal completion.
3.9. Zendesk
• Feature/Setting: Automations; send satisfaction survey when support tickets are marked solved (POST /api/v2/tickets).
3.10. Freshdesk
• Feature/Setting: Customer Satisfaction Automation; set CSAT survey emails on ticket resolution.
3.11. ActiveCampaign
• Feature/Setting: Email Automation Workflows; send survey invites on contact tag addition (e.g. "Order Complete").
3.12. Klaviyo
• Feature/Setting: Flow Builder; post-purchase survey trigger in 'Fulfilled Order' flow.
3.13. Qualtrics
• Feature/Setting: API trigger for survey invitations from e-commerce backend.
3.14. Constant Contact
• Feature/Setting: Email Campaign API; send post-purchase survey email.
3.15. Intercom
• Feature/Setting: Automated messages; trigger survey in chat or inbox after case closure.
3.16. Slack
• Feature/Setting: Workflow Builder or Incoming Webhooks; notify internal team of customer survey results.
3.17. Microsoft Power Automate
• Feature/Setting: Flow for transactional triggers; launch Forms survey via email/SMS.
3.18. Jotform
• Feature/Setting: Pre-filled survey links generated by API, distributed via CRM trigger.
3.19. Zoho CRM
• Feature/Setting: Automation rules; trigger survey after field update (e.g., status = delivered).
3.20. Gorgias
• Feature/Setting: Rule-based survey triggers upon support ticket closure.
Benefits
4.2. Reduces time-to-insight and improves reaction speed for negative reviews or unhappy customers.
4.3. Ensures regulatory compliance by leveraging opt-in rules and established communication channels.
4.4. Increases response rates through multi-channel outreach tailored to adult DVD store clientele preferences.
4.5. Segments customer data for targeted support, follow-up marketing, and loyalty incentives.