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After-sale care and satisfaction survey delivery

Purpose

1.1. Automate the delivery of after-sale care and satisfaction surveys to fine art buyers for continuous improvement.
1.2. Ensures feedback collection is timely, consistent, and scalable as art sales volumes increase.
1.3. Automatedly segments customers for follow-up based on purchase value, feedback score, or exhibit attended.
1.4. Integrates survey data back to CRM for automating future engagement, loyalty marketing, and complaint resolution.

Trigger Conditions

2.1. Completed art sale is logged in the POS, CRM, or booking system.
2.2. Artwork is marked as delivered or collected.
2.3. A specified number of days/hours post-sale/delivery (configurable per automation platform).
2.4. Manual staff trigger for VIP or special clients (via webhook, API, or GUI).

Platform Variants

3.1. Twilio SMS
• Feature: Programmable Messaging API — automate survey link SMS when sale updates registered.
3.2. SendGrid
• Feature: Transactional Email API — automatedly send survey invitation emails post-sale.
3.3. Zendesk
• Feature: Satisfaction Survey Trigger — automate survey dispatch upon ticket closure or sale.
3.4. Google Workspace
• Feature: Apps Script/Forms — automated email with Google Form after new entry on Sheets.
3.5. Typeform
• Feature: Webhooks/API — automate sending customized survey links via email/SMS.
3.6. Mailchimp
• Feature: Automation Journeys — automate multi-wave survey invites and reminders.
3.7. Salesforce
• Feature: Process Builder/Flow — automate post-sale survey and store replies in CRM.
3.8. HubSpot
• Feature: Workflows — automates survey email/SMS on deal stage change.
3.9. SurveyMonkey
• Feature: Collector API — automated survey deployment on transaction.
3.10. Microsoft Power Automate
• Feature: Automated Flow — triggers survey via Teams, email, or SMS.
3.11. ActiveCampaign
• Feature: Automations — follow-up and survey delivery based on contact activity.
3.12. WhatsApp Business API
• Feature: Automated messages — send survey links directly to buyer’s WhatsApp.
3.13. Intercom
• Feature: Custom Bots → automates targeted survey on chat or email after sale.
3.14. BambooHR
• Feature: Triggers/API — automated post-sale survey for employee-involved sales.
3.15. Zoho CRM
• Feature: Workflow Rules — automate survey email/SMS at deal closure.
3.16. Pipedrive
• Feature: Workflow Automation — automated survey delivery on deal “won”.
3.17. Slack
• Feature: Incoming Webhooks — automate internal survey notification or reminders.
3.18. Forms.app
• Feature: Response-based triggers — automate further communications on feedback.
3.19. Airtable
• Feature: Automations — trigger survey emails as new sales records enter.
3.20. Jotform
• Feature: Notification Emails — automate delivery of survey forms.
3.21. Facebook Messenger API
• Feature: Automated messaging — follow-up survey links in Messenger after digital art viewing.
3.22. Qualtrics
• Feature: API/Workflows — automates survey sends and analysis upon external triggers.

Benefits

4.1. Automates collection and integration of customer feedback, reducing manual errors.
4.2. Enhances customer experience by automatically timing survey delivery post-sale.
4.3. Ensures automated escalation of negative responses to management or support.
4.4. Automator increases survey completion rates via multichannel outreach.
4.5. Supports scalable, automatable reporting and insights for gallery managers.
4.6. Automatedly closes customer feedback loop and fosters repeat business.
4.7. Reduces manual workload by automating repetitive customer follow-ups.

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