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Survey and feedback requests post-purchase

Purpose

1.1. Automate survey and feedback requests after customers complete a purchase of irrigation equipment.
1.2. Gather actionable customer insights and service ratings for wholesale agricultural equipment suppliers.
1.3. Enhance customer experience by automating the post-sale communication workflow.
1.4. Automate identification of dissatisfied customers and trigger remediation workflows.
1.5. Automate centralized feedback collation for continuous quality improvement.

Trigger Conditions

2.1. Automated trigger on sales transaction completion in ERP/CRM.
2.2. Scheduled automation (e.g., 24-48 hours after marked delivery).
2.3. Automator triggers on invoice or shipping confirmation.
2.4. API webhook on purchase order status “fulfilled.”
2.5. Automated rules for end-of-month feedback batches.

Platform Variants

3.1. Twilio (Programmable SMS API)
• Feature/Setting: Automatedly send SMS survey after flagged purchase event via Twilio’s REST API `/Messages`.
3.2. SendGrid (Mail Send API)
• Feature/Setting: Automates sending email-based feedback requests with dynamic survey links using SendGrid’s `/mail/send`.
3.3. Salesforce (Process Builder or Flow)
• Feature/Setting: Automator triggers on Closed-Won Opportunity, sending automated survey via Salesforce email template.
3.4. HubSpot (Workflows Automation)
• Feature/Setting: Automated workflow sends survey email when new deal moves to “Completed Order.”
3.5. Microsoft Power Automate (Cloud Flows)
• Feature/Setting: Automation triggers upon SharePoint or Dynamics 365 sale entry, posting to Outlook or Forms.
3.6. Mailchimp (Transactional Email)
• Feature/Setting: Automatically send feedback campaign on purchase tag via Mailchimp’s API trigger.
3.7. Google Forms (Forms API/Apps Script)
• Feature/Setting: Automates personalized survey emails using Google Apps Script linked to Sheets order data.
3.8. Typeform (Webhooks & Responses API)
• Feature/Setting: Automated webhook posts to start a Typeform survey on new order event.
3.9. Zoho CRM (Workflow Rules)
• Feature/Setting: Automating CRM workflow sends feedback request via email/SMS upon Sales Order Closed.
3.10. SurveyMonkey (Collect Responses API)
• Feature/Setting: Automated feedback link sent via SurveyMonkey API integrated post-purchase.
3.11. Zendesk (Triggers & Automations)
• Feature/Setting: Creates automated support ticket to trigger survey email after order resolution.
3.12. Pipedrive (Workflow Automation)
• Feature/Setting: Automatedly send feedback request when deal moves to “Won” status.
3.13. Intercom (Outbound Messages)
• Feature/Setting: Set up automator to send conversational survey after purchase tag.
3.14. Klaviyo (Flows Automation)
• Feature/Setting: Automates post-purchase survey campaign as automated flow for segment “Completed Orders.”
3.15. WhatsApp Business API
• Feature/Setting: Automate sending feedback prompt via WhatsApp Business API `/messages`.
3.16. Freshdesk (Scenario Automations)
• Feature/Setting: Automatedly send follow-up survey after ticket marked as “Resolved” linked to sale.
3.17. ActiveCampaign (Automations)
• Feature/Setting: Automator sends automated feedback emails/SMS triggered by purchase completion.
3.18. Constant Contact (Email Automation)
• Feature/Setting: Configure automated survey campaign for new contact from ERP sales export.
3.19. Shopify (Flow App/API)
• Feature/Setting: Shopify Flow triggers automated survey email post-order fulfillment.
3.20. Slack (Incoming Webhooks)
• Feature/Setting: Automated notification message to sales/support channel for internal feedback reminders.

Benefits

4.1. Automates manual feedback requests, reducing time/labor.
4.2. Automatedly improves response rates with precise timing and channel selection.
4.3. Automation enables quick detection of negative feedback for rapid follow-up.
4.4. Automatable workflows centralize customer insight data for analysis.
4.5. Automating the process ensures a consistent customer experience.
4.6. Enhanced customer loyalty through responsive automated follow-up.

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