Proactive notifications to customers about new product arrivals

Purpose

1.1. Automate the sending of proactive notifications to customers regarding new polymer product arrivals.
1.2. Automating customer updates ensures real-time awareness, boosts sales opportunities, and strengthens customer relationships in the wholesale polymer supply chain.
1.3. Automation reduces lag between stock updates and customer communication, enabling automated product discovery and streamlined buyer journeys.

Trigger Conditions

2.1. Inventory system logs addition of a new polymer product or variant.
2.2. Automatedly detects updates in the ERP or inventory database.
2.3. Manual flag or form submission by product management automates trigger for notifications.
2.4. External API webhook notifies the automator when new SKUs are registered.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automated “Send SMS” API; configure webhook to trigger message on new product entry.
3.2. SendGrid
• Feature/Setting: Automated “Send Email” function; configure Marketing Campaign triggered by API event.
3.3. Mailchimp
• Feature/Setting: Automated “Campaign Trigger”; use “API-triggered automation” for new arrivals.
3.4. HubSpot
• Feature/Setting: Automated workflow builder; use “Webhooks” to trigger Customer Emails.
3.5. Salesforce Marketing Cloud
• Feature/Setting: “Journey Builder” with API event entry automates email or SMS.
3.6. Microsoft Power Automate
• Feature/Setting: “Scheduled Flow” or “When an Item is Created” trigger connects inventory to email/SMS.
3.7. Slack
• Feature/Setting: Automated “Incoming Webhooks” to send product announcements to channels.
3.8. WhatsApp Business API
• Feature/Setting: Automated message templates triggered by configured webhook/API event.
3.9. Pipedrive
• Feature/Setting: “Workflow Automations” to email or notify customers on product creation.
3.10. Zendesk
• Feature/Setting: “Triggers” to send automated email notifications on product updates.
3.11. ActiveCampaign
• Feature/Setting: “Automations” using API/Webhook to launch campaigns for new arrivals.
3.12. Zoho CRM
• Feature/Setting: Automated “Workflow Rule” to email or SMS based on product records.
3.13. Google Firebase Cloud Messaging
• Feature/Setting: Automated push notifications triggered by API update.
3.14. Shopify
• Feature/Setting: “Flow App” automated workflow triggers an email or SMS on new inventory.
3.15. Klaviyo
• Feature/Setting: Automated “Flow” triggered by list update or API call.
3.16. Intercom
• Feature/Setting: “Outbound Messages” automated by product feed changes.
3.17. Airship (Urban Airship)
• Feature/Setting: “Automated Push Notification” API integration with inventory system.
3.18. MessageBird
• Feature/Setting: Automated “Flow Builder” triggers SMS or WhatsApp on SKU addition.
3.19. Freshchat
• Feature/Setting: Automated “Event-based Campaigns” on catalogue updates.
3.20. Brevo (formerly SendinBlue)
• Feature/Setting: Automated “Transactional Email” API with event-based triggers.

Benefits

4.1. Automates real-time notification to all relevant customers, accelerating polymer sales cycles.
4.2. Reduces manual workload by centralizing communication automation.
4.3. Enhances customer experience through timely, consistently automated product updates.
4.4. Strengthens customer relationships by automating personalized, targeted outreach.
4.5. Supports scalable automation as inventory and customer base grow.
4.6. Increases operational efficiency by standardizing notification workflows through automated processes.
4.7. Reduces risk of missed opportunities by automatedly bridging product and customer timelines.
4.8. Enables future-proofing and continuous optimization through iterative automation and analytics.