Purpose
1 Deliver precise, timely information to airline passengers (flight status, gate changes, delays, baggage updates, policy reminders, boarding announcements, emergency alerts) via digital channels.
2 Automate queries and push notifications across SMS, email, chat, or app, reducing manual workload, increasing service reliability, and enhancing passenger satisfaction.
3 Enable passengers to request info on-demand (by keyword or button), integrate multiple data sources (flight ops, airport systems, weather feeds), and ensure personalized, secure communication.
Trigger Conditions
1 Passenger requests (keyword SMS, chat command, app tap, call IVR).
2 Flight event updates (delay, gate assignment, boarding start, rescheduling).
3 Scheduled reminders (check-in window, baggage drop cutoff).
4 System alerts (weather disruptions, security incidents).
5 Customer profile triggers (VIP, special assistance, unaccompanied minor).
Platform Variants
1 Twilio SMS
- Function: Send/receive SMS.
- API: Messages API — POST to /Messages with passenger number, message body.
2 SendGrid Email
- Function: Send transactional email alerts.
- API: Send Email — v3/mail/send with dynamic template and passenger address.
3 WhatsApp Business API
- Function: WhatsApp info messages/conversational bots.
- API: /messages endpoint; configure template message for flight updates.
4 Facebook Messenger
- Function: Messenger chatbot for on-demand info.
- API: /me/messages; set up 'quick replies' for flight status, bag claim.
5 Slack
- Function: Channel alerts for premium/corporate travelers.
- API: chat.postMessage; specify channel/user, message blocks.
6 Microsoft Teams
- Function: Alert corporate clients/large groups.
- API: Create chatMessage in Teams channel; use adaptive cards for interactivity.
7 Amazon Pinpoint
- Function: Multi-channel (SMS, push, email) passenger notifications.
- API: SendMessages; define segment, template, channel.
8 Apple Push Notification Service (APNS)
- Function: Push updates to iOS airline app.
- API: /3/device/{device-token}; payload with flight/gate info.
9 Firebase Cloud Messaging (FCM)
- Function: Push notifications to Android/Chrome users.
- API: /fcm/send; specify device topic, data/body.
10 Intercom
- Function: In-app messages/chat for logged-in passengers.
- API: Conversations API, create conversation, assign user.
11 Zendesk
- Function: Automated ticket reply/info portal.
- API: Tickets API — create/update ticket with automatic status response.
12 Salesforce Service Cloud
- Function: Case triggers to email/SMS info.
- Function: Omnichannel API; auto-send messages on case updates/events.
13 Freshdesk
- Function: Immediate ticket status auto-replies.
- API: Tickets API; set up webhook trigger to notify passenger.
14 Google Chat
- Function: Corporate client/group alerts.
- API: spaces.messages.create; define message, space.
15 LINE Messaging API
- Function: Major Asian market passenger notifications.
- API: /v2/bot/message/push; recipient, message object (text, template, image).
16 Telegram Bot API
- Function: Interactive flight info bots.
- API: sendMessage; chat_id, parse_mode, message content.
17 Plivo
- Function: Global SMS to passengers.
- API: Message/send; source, destination, text.
18 Vonage (Nexmo)
- Function: SMS/voice notification delivery.
- API: /v1/messages; type, to, from, content.
19 Airship
- Function: App notifications for offers/disruptions.
- API: /api/push; audience, notification object, device_types.
20 Mailgun
- Function: Transactional and triggered email alerts.
- API: /v3/messages; to, subject, template-data.
21 Azure Communication Services
- Function: Omni-channel (SMS, chat, calls) for large airlines.
- API: /sms; send SMS, monitor delivery, receive responses.
22 HubSpot
- Function: Triggered marketing/customer notification emails.
- API: Email API; send or schedule based on list segment.
Benefits
1 Reduces manual workload for staff, focusing them on exceptions.
2 Increases passenger satisfaction via timely, relevant updates.
3 Enables scale—millions of messages with personalization.
4 Multichannel flexibility reaches travelers on their preferred apps.
5 Rapid response to disruption, transparency boosts brand trust.
6 Lower error rates, higher compliance with regulations on notifications.
7 Cost reduction through self-service and automation.