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Loyalty reward notification messaging

Purpose

1.1. Automate loyalty reward notification messaging to inform cannabis club members about points redemption, special offers, and upcoming events.
1.2. Automatedly keep members engaged and increase club retention through scheduled and event-driven automations.
1.3. Automate communication for birthday rewards, referral bonuses, purchase milestones, and member tier upgrades.
1.4. Support compliance by automating opt-in/opt-out management and ensuring messaging aligns with cannabis industry regulations.

Trigger Conditions

2.1. Automate on reward point thresholds reached.
2.2. Automatedly trigger after each qualifying purchase.
2.3. Automate when special campaign codes or events are active.
2.4. Automated customer birthdays or anniversaries of membership.
2.5. Automate changes in customer loyalty tier or club status.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate messaging by configuring the Messaging Service SID and programmable SMS API with reward event webhooks.
3.2. SendGrid
• Feature/Setting: Automate transactional email using dynamic templates and Event Webhook for event-based notifications.
3.3. Mailchimp
• Feature/Setting: Automates email campaigns; use Automation Triggers for list segment actions and reward events.
3.4. ActiveCampaign
• Feature/Setting: Automate journeys using Automations > Triggers based on field updates for loyalty status.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automates sends triggered by loyalty program API or custom events.
3.6. HubSpot
• Feature/Setting: Automate workflows on contact property change (reward achieved) to send SMS/email via integrations.
3.7. Klaviyo
• Feature/Setting: Automate flows using metrics or event triggers for loyalty events, with SMS/email delivery.
3.8. OneSignal
• Feature/Setting: Automate push notifications; configure Triggers API for reward achieved or offer expiry reminders.
3.9. Braze
• Feature/Setting: Automated Canvas Flows triggered on loyalty milestones from external systems using the REST API.
3.10. Intercom
• Feature/Setting: Automate outbound messages via Custom Bots and event-based auto-messages on loyalty updates.
3.11. Zendesk
• Feature/Setting: Automate ticket/message creation and macros triggered on loyalty program webhooks.
3.12. WhatsApp Business API
• Feature/Setting: Automate reward notifications by sending messages through conversation templates tied to triggers.
3.13. Facebook Messenger (Meta API)
• Feature/Setting: Automate messaging flows with webhook-triggered bot replies for loyalty notifications.
3.14. Viber
• Feature/Setting: Automate sendMessage API configured to deliver loyalty update messages on event triggers.
3.15. Telegram Bot API
• Feature/Setting: Automates reward messaging using sendMessage API and webhook event triggers.
3.16. Slack
• Feature/Setting: Automate custom app using Incoming Webhooks to notify staff or members of rewards.
3.17. Google Firebase Cloud Messaging
• Feature/Setting: Automate push notification campaigns targeting app users on points/rewards events.
3.18. Shopify
• Feature/Setting: Automate customer segments using Shopify Flow for loyalty milestones, triggering integrated apps to message.
3.19. Zoho CRM
• Feature/Setting: Automate workflow rules to send emails/SMS when loyalty fields update.
3.20. Airship
• Feature/Setting: Automate audience segmentation and messaging via Automation API, integrating loyalty triggers.
3.21. Postmark
• Feature/Setting: Automate event-triggered transactional email via their API for loyalty communications.
3.22. MessageBird
• Feature/Setting: Automate omnichannel reward notifications through Flow Builder linked to loyalty triggers.

Benefits

4.1. Automated engagement maximizes member retention and satisfaction.
4.2. Automates time-consuming messaging workflows, reducing staff workload.
4.3. Automatable personalization increases offer relevance, boosting campaign effectiveness.
4.4. Automation ensures compliant and timely communication, reducing manual errors.
4.5. Automatedly captures real-time insights on member responsiveness and program ROI.
4.6. Automating reward notifications differentiates brand experience in the cannabis club sector.

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