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Feedback collection after service/ticket closure

Purpose

1.1. Automate timely feedback collection post-service or ticket closure to gauge customer satisfaction, improve services, and identify product issues.
1.2. Automating this ensures consistent outreach, higher response rates, and actionable insights for aquarium shop support performance.
1.3. Automated feedback workflows reduce manual follow-ups, automate escalations for poor feedback, and automate positive testimonials for marketing reuse.

Trigger Conditions

2.1. Service ticket is marked ‘closed’ (automated trigger on ticketing system status update).
2.2. Delivery confirmation or order fulfilled event (automatedly detected via POS integration).
2.3. Manual agent closure of support chat (automator listens for ‘end conversation’ event).
2.4. Completion of in-store maintenance or aquarium setup service logged by technician app (automated log submission).

Platform Variants

3.1. Twilio
• Feature/Setting: Programmable SMS API; Send automated SMS request for feedback on ticket closure (POST to /v1/Messages endpoint).
3.2. SendGrid
• Feature/Setting: Automated Email API; Configure dynamic email templates triggered by service closure (POST to /mail/send).
3.3. HubSpot Service Hub
• Feature/Setting: Workflow Automation; Set trigger “Ticket Status = Closed” to launch feedback form send via CRM API.
3.4. Intercom
• Feature/Setting: Series Automation; Send in-app or email survey after auto-detected conversation closure (Automated Campaign).
3.5. Zendesk
• Feature/Setting: Trigger Automation Rules; Action to email CSAT survey when ticket solved (Automation Builder).
3.6. Freshdesk
• Feature/Setting: Automations > Event Triggered; Dispatch feedback form on ticket ‘Resolved’ event via built-in automator.
3.7. Mailchimp
• Feature/Setting: Automated Email Journey; API trigger from POS integration to enroll user in Feedback Journey.
3.8. SurveyMonkey
• Feature/Setting: Webhooks API; Initiate survey invite upon event webhook from retail/ticketing system.
3.9. ActiveCampaign
• Feature/Setting: Automations; Start follow-up after service completion via Deals Pipeline API.
3.10. Salesforce Service Cloud
• Feature/Setting: Flow Automation; Feedback request sent using Workflow Builder (Apex flow on ticket closure).
3.11. Typeform
• Feature/Setting: API endpoint; Generate unique feedback form URL on ticket event, send via email/SMS.
3.12. Google Forms
• Feature/Setting: Apps Script Automation; Scripted email dispatch with form link upon service closure trigger.
3.13. Microsoft Power Automate
• Feature/Setting: Template Flow; Listen for data change in CRM/database, auto-send feedback survey via Outlook connector.
3.14. Slack
• Feature/Setting: Incoming Webhooks; Automated posting of feedback-form link to private message when in-store service completes.
3.15. WhatsApp Business API
• Feature/Setting: Message Templates; Automatically send outbound feedback requests on defined triggers.
3.16. Zoho CRM
• Feature/Setting: Workflow Rules; Send Survey/Email on ‘Deal Closed’ or ‘Ticket Closed’ via automatic rule.
3.17. Shopify
• Feature/Setting: Flow Automation App; Feedback collection flow after fulfillment status marked as delivered.
3.18. ServiceNow
• Feature/Setting: Notification Workflows; Automatedly send survey when incident/task is completed.
3.19. Pipedrive
• Feature/Setting: Workflow Automation; Feedback request triggered on ‘Deal WON’ or custom activity close via API.
3.20. Calendly
• Feature/Setting: Event End Webhook; Following appointment, automating feedback request email or SMS send.

Benefits

4.1. Automates repetitive feedback outreach, freeing staff time.
4.2. Automation ensures consistent and timely feedback requests after each transaction or service.
4.3. Automated processes boost survey response rates through instant, relevant follow-ups.
4.4. Automating poor-rating escalation enables proactive churn reduction.
4.5. Automated aggregation of feedback fuels data-driven improvements and automates success-story capture for marketing.
4.6. Automator-driven system reduces human error, guarantees every customer is contacted, and enables scalable improvement loops.

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