Customer Support & Communication AutomationPurpose
1.2. Sequence emails based on event attendance, ticket purchase, or guest registration to deliver relevant, timely communications for Amphitheater customers.
1.3. Collect actionable insights from guest responses and use data for targeted marketing and improved services.
Trigger Conditions
2.2. Event check-in (attendance verified).
2.3. Completion of event date/time.
2.4. Post-event survey form submission.
2.5. VIP or loyalty program participation.
2.6. API webhook notification from ticketing system.
Platform Variants
3.1. Mailchimp
• Feature: Automation > Classic Automations (“Thank You” and “Event Follow Up”)
• Setting: Configure trigger as list activity (‘ticket purchase’ or ‘attended event’), set email sequence and content blocks.
3.2. SendGrid
• Feature: Marketing Campaigns > Automation API (POST /marketing/automations)
• Sample: Set automation with Event: POST-PURCHASE or EVENT-ATTENDED trigger, sequence follow-ups.
3.3. Salesforce Marketing Cloud
• Feature: Journey Builder > Event Triggered Journey
• Setting: API event or Data Extension update as journey entry, configure thank-you and reminder emails.
3.4. HubSpot
• Feature: Workflows > Customer Journey Automation
• Setting: Triggered by contact added or webinar registration, automated Thank You/FU emails in sequence.
3.5. ActiveCampaign
• Feature: Automations > Start Trigger (“Tag added: Event Attendee”)
• Setting: Add multi-step emails, time delays, personalize merge fields.
3.6. Zoho Campaigns
• Feature: Autoresponders > Event-based Trigger
• Setting: Ticket purchase or check-in as event, create time-based responses.
3.7. Klaviyo
• Feature: Flows > Metric Trigger (“Placed Order” or “Attended Event”)
• Setting: Build follow-up logic based on event metrics.
3.8. Microsoft Power Automate
• Feature: Flow from Outlook Contact Form
• Setting: Event attendance recorded in Excel/CRM, then send templated emails via Outlook API.
3.9. Google Workspace (Gmail + Apps Script)
• Feature: Apps Script Time-driven Trigger
• Setting: Script pulls event list and sends batch personalized follow-ups post-event.
3.10. Constant Contact
• Feature: Automated Email Series
• Setting: Event registration or purchase as trigger; schedule thank you and reminders.
3.11. Marketo
• Feature: Smart Campaigns > Trigger: Event Attendance
• Setting: Trigger on attendance record, chain thank-you/follow-up emails.
3.12. Oracle Eloqua
• Feature: Campaign Canvas > Event Registration
• Setting: API integration for ticket purchase triggers entry into email journey.
3.13. Brevo (formerly Sendinblue)
• Feature: Automation > Event-based Workflow
• Setting: Set event purchase as entry criteria; configure personalized thank-you.
3.14. Moosend
• Feature: Automation > “Event Completed” Trigger
• Setting: Sequence thank you & feedback requests after set intervals.
3.15. Intercom
• Feature: Custom Bots > Event API
• Setting: Trigger sequences based on user property updates (event attended).
3.16. Pipedrive
• Feature: Workflow Automation > Activity Completed
• Setting: Automate after ticket activity logged, push templated emails.
3.17. Drip
• Feature: Automation Rules > Custom Events
• Setting: Track custom events (e.g., event checked in), automate thank-you emails.
3.18. MailerLite
• Feature: Automation > Subscriber joins group
• Setting: Event attendee segment triggers sequence.
3.19. Mandrill (by Mailchimp)
• Feature: Transactional API (/messages/send-template.json)
• Setting: Send programmatic thank-you email post-webhook or event.
3.20. Amplitude
• Feature: Behavioral Trigger > Integrations
• Setting: Trigger workflows in connected email platforms upon “Attended Event” event.
3.21. Iterable
• Feature: Workflow Studio > Event Trigger
• Setting: API event for attendance sparks email sequence.
3.22. Customer.io
• Feature: Event-triggered Campaigns
• Setting: Trigger on event properties (purchase or check-in), queue emails.
3.23. Omnisend
• Feature: Automation > Custom Triggers
• Setting: Webhook from POS/ticket provider starts post-event messages.
3.24. Infobip
• Feature: Event Based Communication API
• Setting: Use ticketing system event for outbound email triggers and analytics.
3.25. Amazon SES
• Feature: SendEmail API in conjunction with Lambda
• Setting: Lambda function triggers on SNS from event, sends follow-up via SES.
Benefits
4.2. Improves feedback collection rates.
4.3. Increases repeat attendance by reminding about future events or offers.
4.4. Reduces manual workload and risk of communication errors.
4.5. Supports scalable, data-driven customer engagement for entertainment venues.