Membership lapse re-engagement

Purpose

1. Automate re-engagement of members whose aquatic centre memberships have lapsed, ensuring higher retention in the multi-sport aquatics sector.

2. Automatedly identify lapsed accounts, send targeted communications, prompt renewals, offer promotions, gather feedback, and optimize re-activation efforts for the recreation industry.

3. Improves customer support, automates manual tracking processes, and enhances membership lifecycle management for sports & fitness organizations.

Trigger Conditions

1. Automated detection of membership status as "lapsed" in management systems.

2. Scheduled triggers after X days post-expiry with no renewal recorded.

3. Automated trigger on negative response or inactivity from the initial follow-up.

4. Event-based triggers, e.g., upcoming facility events or new class launches.

Platform Variants

1. Salesforce

• Feature/Setting: Workflow Rule—trigger on “Membership Status = Lapsed”, auto-launch Outreach Campaign
  

2. HubSpot

• Feature/Setting: Workflow Automation—"Contact property ‘Membership Expiry Date’ passed", start email sequence
  

3. ActiveCampaign

• Feature/Setting: Automations—"Tag: Lapsed Member", send re-engagement series & assign tasks for follow-up calls
  

4. Mailchimp

• Feature/Setting: Journey Builder—trigger automated re-engagement emails to lapsed users
  

5. Twilio SMS

• Feature/Setting: Programmable Messaging—automated SMS alert on lapse, follow-up reminders
  

6. SendGrid

• Feature/Setting: Automated Campaigns—trigger targeted email notifications with renewal links
  

7. Microsoft Power Automate

• Feature/Setting: Automated Flow—detect record update on membership table, send notifications via multiple channels
  

8. Zapier

• Feature/Setting: Multi-step Zap—on CRM “Membership Ended”, send email, SMS, Slack notification
  

9. Intercom

• Feature/Setting: Outbound Messages—automate targeted chat prompts or email for non-renewal
  

10. Slack

• Feature/Setting: Scheduled Reminders—automation to alert support agents about lapsed members
  

11. Zendesk

• Feature/Setting: Ticket Automations—open proactive support ticket when member lapses
  

12. Pipedrive

• Feature/Setting: Workflow Automation—"Deal Lost = Lapsed Member", trigger automated nurturing activities
  

13. Klaviyo

• Feature/Setting: Flows—segment by "Lapsed Tag", trigger personalized re-engagement automation
  

14. Google Sheets

• Feature/Setting: Scripted Trigger—run Google Apps Script when “Lapsed” appears in a row for automated actions
  

15. Airtable

• Feature/Setting: Automations—detect lapsed membership status, trigger multi-channel notifications
  

16. Typeform

• Feature/Setting: Post-Submission Automation—send special offer survey to lapsed members automatedly
  

17. Monday.com

• Feature/Setting: Automations—update signals lapsed status, assign automated follow-up tasks
  

18. Trello

• Feature/Setting: Butler Automation—on card “Lapsed”, auto-send notification, move to re-engagement list
  

19. Shopify

• Feature/Setting: Flow Automation—detect customer inactivity for club memberships, send discount codes
  

20. Constant Contact

• Feature/Setting: Email Automation—list segment “Lapsed”, send drip re-engagement campaign
  

Benefits

1. Automates identification and communication process, reducing manual workload.

2. Drives automated member renewals and revenue recovery.

3. Automated feedback collection for continuous service optimization.

4. Ensures multichannel, automated engagement—email, SMS, chat—maximizing response.

5. Guarantees consistent, automated outreach, lowering human error.

6. Empowers rapid, automated response to membership lapses, enhancing retention.

7. Provides clear tracking for automation ROI and support team workload reduction.