Aggregate feedback and complaints for weekly reporting

Purpose

1.1. Automate the aggregation of customer feedback and complaints across email, chat, social, and internal sources for streamlined weekly corporate reporting.
1.2. Automator centralizes feedback from product support, service requests, warranties, and technical inquiries to enable fast issue identification, automatable escalation, and improved decision-making.
1.3. Supports management’s demand for automated analytics, trend detection, and KPI dashboards by collecting, normalizing, and reporting on all customer service interactions.

Trigger Conditions

2.1. New incoming feedback or complaint is received via email, chat, social media, or support form.
2.2. Ticket status is updated in CRM or helpdesk tool.
2.3. Scheduled weekly automation trigger (e.g., every Friday 5pm) for full data sweep and report compilation.

Platform Variants

3.1. Zendesk
• Feature: API v2 Tickets endpoint – automate fetching all tickets tagged “feedback” or “complaint”.
3.2. Salesforce Service Cloud
• API: Query Case object using SOQL for automated extraction of relevant tickets.
3.3. Microsoft Outlook
• Feature: Graph API, /mailFolders/inbox/messages – automate extraction and filtering of complaint emails.
3.4. Google Workspace (Gmail)
• API: Gmail API – automate fetching and labeling customer feedback emails.
3.5. Slack
• Feature: Conversations API – automate monitoring #feedback channels for new messages.
3.6. Microsoft Teams
• API: Graph API /chats/messages – automate scraping of complaint threads.
3.7. Freshdesk
• API: List All Tickets endpoint – automate selection via complaint/feedback ticket fields.
3.8. Intercom
• API: Conversations endpoint – automate retrieving all tagged support interactions weekly.
3.9. Twilio SMS
• Feature: Messages API – automate inbound SMS filtering for complaint keywords.
3.10. Facebook Messenger
• API: Webhooks/Graph API – automate ingesting messages flagged as feedback.
3.11. WhatsApp Business
• API: Cloud API/messages – automate collecting relevant incoming support chats.
3.12. Twitter/X
• API: Account Activity API – automate real-time and batched feedback DM extraction.
3.13. SurveyMonkey
• API: Survey Responses endpoint – automate periodic collection of customer survey answers.
3.14. Google Forms
• Feature: Forms API – automate pulling newly submitted complaint forms.
3.15. Zoho Desk
• API: Tickets endpoint – automate filtering and extraction of negative feedback tickets
3.16. ServiceNow
• API: Table API on incidents module – automate querying by category/priority for complaints.
3.17. HubSpot Service
• API: Conversations endpoint – automate fetching of support and feedback threads.
3.18. Jira Service Management
• API: Search endpoint (JQL) – automate querying for issues with “customer feedback” label.
3.19. Asana
• API: Tasks endpoint – automate retrieving tasks assigned as complaints or urgent feedback.
3.20. Google Sheets
• API: Sheets API – automate aggregation, normalization, and archiving of fetched data.
3.21. Power BI
• Feature: Dataflow API – automate updating dashboards from aggregated feedback sources.

Benefits

4.1. Automated feedback aggregation accelerates response times and escalation.
4.2. Automating reporting ensures consistency, reduces manual labor, and prevents oversight.
4.3. Automator enables cross-platform consolidation, delivering complete visibility across digital touchpoints.
4.4. Automation increases reporting accuracy, supporting proactive quality improvement and compliance.
4.5. Automated analyses identify systemic product or service issues, allowing early corrective actions.
4.6. Easily automatable to scale weekly, saving time for support staff.
4.7. Automation supports data-driven corporate strategy in the electronics industry.