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Ticket status updates to customers

Purpose

1.1. Automate sending real-time ticket status updates to customers regarding their inquiries, complaints, or support requests, ensuring transparency and reducing manual work.
1.2. Automates acknowledgment, in-progress, escalation, and resolution notifications for each support ticket.
1.3. Facilitates automated communication across email, SMS, messenger apps, voice, or in-app notifications to keep customers informed at every step.
1.4. Automating escalation alerts to supervisors if SLAs are at risk.
1.5. Integrate status change triggers from helpdesk/CRM directly to omnichannel communication platforms, reducing response latency and manual errors.

Trigger Conditions

2.1. Ticket assigned, ticket status changes, ticket comment added, resolution provided, ticket closed.
2.2. Automatedly triggered on status fields like: “Acknowledged,” “In Progress,” “On Hold,” “Resolved,” “Closed.”
2.3. Optional triggers: manual customer update request, SLA breach, internal escalations.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: API Send SMS; configure webhook to trigger Twilio’s /Messages endpoint upon ticket status update.
3.2. SendGrid
• Feature/Setting: API Mail Send; automate email template dispatch via “mail/send” endpoint on ticket change.
3.3. Zendesk
• Feature/Setting: Triggers & Automations; set automated email/SMS on ticket status updates from support workflows.
3.4. Freshdesk
• Feature/Setting: Workflow Automator; configure rules to dispatch ticket update emails or integrate with SMS apps.
3.5. Salesforce Service Cloud
• Feature/Setting: Process Builder/Flow; automate multi-channel ticket notifications via Email Alert or custom integration.
3.6. HubSpot Service Hub
• Feature/Setting: Workflows; automate ticket status notifications via email or third-party connectors.
3.7. Intercom
• Feature/Setting: Automated Messages; trigger outbound message or push notification when ticket status changes.
3.8. Slack
• Feature/Setting: Incoming Webhooks; automate posting ticket status in specific channels or DMs.
3.9. Microsoft Teams
• Feature/Setting: Power Automate; configure automated adaptive cards or messages for ticket updates.
3.10. WhatsApp Business API
• Feature/Setting: Message Templates; automate sending pre-approved status updates via the Send Message endpoint.
3.11. Telegram Bot API
• Feature/Setting: sendMessage; automate push notifications or ticket status alerts to customer chat.
3.12. Gmail API
• Feature/Setting: send; automate email dispatch with ticket updates via direct API integration.
3.13. Mailgun
• Feature/Setting: /messages; configure email automation with dynamic subject and content for status changes.
3.14. Pipedrive
• Feature/Setting: Workflow Automation; automatedly push ticket status notifications to linked contacts.
3.15. Zoho Desk
• Feature/Setting: Blueprint/Automation; send automated SMS and email on ticket transitions.
3.16. Shopify
• Feature/Setting: Shopify Flow; automate customer notifications from support app in the Shopify admin.
3.17. Facebook Messenger Platform
• Feature/Setting: Send API; automate sending structured messages for ticket updates.
3.18. LINE Messaging API
• Feature/Setting: push message; automated ticket status updates to customer’s LINE account.
3.19. WeChat Official Account
• Feature/Setting: Template Messages; configure automation of ticket progress updates.
3.20. Viber Business Messages
• Feature/Setting: Message API; automate personalized status alerts based on ticket changes.
3.21. AWS SNS
• Feature/Setting: Publish API; automate SMS/email ticket status notifications for scalability.
3.22. Google Chat API
• Feature/Setting: send message; automate ticket status updates directly to customer or internal chat rooms.

Benefits

4.1. Ticket status update automation increases transparency, building trust with automated customer communication.
4.2. Reduces manual repetitive tasks for agents, enabling automated focus on complex cases.
4.3. Automates escalations for higher operational efficiency and SLA compliance.
4.4. Multichannel automation improves customer experience and retention.
4.5. Automating ticket status updates provides data for continuous CX improvement and workflow optimization.

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