Traffic analytics for website and social media pages

Purpose

1. Automate data collection and reporting for website and social media traffic to enable real-time performance monitoring, audience segmentation, campaign evaluation, trend analytics, and operational adjustment for an Algerian restaurant.

2. Centralize traffic analytics for rapid multi-channel insight and marketing ROI visibility.

3. Eliminate manual data export and aggregation, reducing errors and improving agility in decision-making.

Trigger Conditions

1. Scheduled intervals (e.g., daily, hourly at business close).

2. Receipt of new engagement (post, click, visit, conversion event).

3. Significant schema updates in analytics properties or connected platforms.

4. Manual initiation by business owner or marketing manager.

Platform variants

3.1. Google Analytics

• Feature/Setting: API Reporting — configure View ID, metrics (“sessions”, “users”, “bounceRate”), custom date range.
  

3.2. Facebook Graph API

• Feature/Setting: /insights endpoint — select Page, metrics (page_impressions, page_engaged_users).
  

3.3. Instagram Graph API

• Feature/Setting: /insights — configure media_id, metric (“impressions”, “reach”, “profile_views”).
  

3.4. Twitter API v2

• Feature/Setting: /tweets and /users endpoints — pull tweet engagement, impressions, and follower stats.
  

3.5. LinkedIn Marketing API

• Feature/Setting: Organization Page Analytics — specify organization URN, period, and engagement metrics.
  

3.6. TikTok for Developers

• Feature/Setting: Analytics API — fetch video views, engagement, follower growth for business profile.
  

3.7. YouTube Data API v3

• Feature/Setting: Reports endpoint — configure channelId, metrics (“views”, “watchTime”, “likes”).
  

3.8. Pinterest API

• Feature/Setting: /v3/boards/{board_id}/pins — extract engagement metrics, impressions.
  

3.9. Google Search Console API

• Feature/Setting: searchanalytics.query — set property URI, dimensions (“query”, “country”, “device”).
  

3.10. Microsoft Clarity

• Feature/Setting: Dashboard Export — schedule daily session and heatmap exports.
  

3.11. Matomo

• Feature/Setting: Live.getLastVisitsDetails — API token for extraction of visit log, referrer, actions.
  

3.12. Adobe Analytics API

• Feature/Setting: /reports endpoint — specify report suite ID, metrics (page views, visits, unique visitors).
  

3.13. Hotjar

• Feature/Setting: Surveys/Heatmaps daily export API — trigger on activity spikes.
  

3.14. Sprout Social

• Feature/Setting: Analytics API — configure profileID for cross-network engagement aggregation.
  

3.15. SEMrush

• Feature/Setting: Traffic Analytics API — set domain, metrics (visit overview, source countries).
  

3.16. Ahrefs

• Feature/Setting: Domain Overview API — fetch organic/paid traffic, top pages, referring content.
  

3.17. HubSpot Marketing Analytics

• Feature/Setting: Traffic Analytics API — trigger on form submission, record visits and sources.
  

3.18. Mailchimp

• Feature/Setting: Reports API — pull email campaign traffic to website from click/open data.
  

3.19. Salesforce Marketing Cloud

• Feature/Setting: Tracking Extract API — schedule traffic reporting from campaigns.
  

3.20. Zoho Social

• Feature/Setting: Reports API — set brand, select date range, fetch post and page analytics.
  

3.21. Buffer

• Feature/Setting: Analytics Export — daily scheduled performance pull for managed accounts.
  

Benefits

1. Continuous multi-channel performance monitoring, eliminating manual work.

2. Rapid anomaly detection and campaign evaluation without wait times.

3. Decisions based on unified analytics lead to higher marketing accuracy and budget efficiency.

4. Timely insights into customer behavior and channel effectiveness geared for Algerian cuisine marketing.