Data and ReportingPurpose
1.2. Automating the extraction of metrics from multiple accounts and consolidating them into actionable, regular, and shareable analytics dashboards for arts organizations.
1.3. Automatedly schedule, publish, and archive social reach data for compliance, board reporting, and PR/marketing analysis.
Trigger Conditions
2.2. Automator reacts to webhooks from social media APIs signaling data updates.
2.3. Data extraction may be manually triggered by designated staff for special reporting periods.
Platform Variants
• Feature/Setting: Use `/insights` endpoint; configure app token access and select metrics like post reach and engagement.
3.2. Instagram Graph API
• Feature/Setting: Use `/media` and `/insights` endpoints; set up Business Manager; select “impressions” and “engagement”.
3.3. Twitter API v2
• Feature/Setting: Use “Tweet Metrics” endpoint; configure queries for impressions, retweets, and likes via Bearer Token.
3.4. LinkedIn Marketing API
• Feature/Setting: Use `/organizationalEntityShareStatistics` endpoint; settings require organizational page ID and access token.
3.5. YouTube Data API
• Feature/Setting: Use `videos.list` and `analytics.reports.query`; select metrics such as “views”, “engagements”, and “audience retention”.
3.6. TikTok for Developers API
• Feature/Setting: Enable “Data API”; use endpoints for analytics and “video stats” for reach and engagement; configure OAuth.
3.7. Google Analytics (GA4)
• Feature/Setting: Use Reporting API; configure property for “referral” source and drill down by social channel.
3.8. Hootsuite
• Feature/Setting: Integrate via Hootsuite API; schedule report exports; configure batch engagement reporting.
3.9. Buffer
• Feature/Setting: Use Buffer Publish API; automate fetching analytics on shared posts; set API key access.
3.10. Sprout Social
• Feature/Setting: Automatable automated report scheduling using Sprout’s Reports API; select custom timeframes.
3.11. Brandwatch
• Feature/Setting: Use Engage API to automate pulling brand reach and interaction stats; requires API token.
3.12. Zoho Social
• Feature/Setting: Use Zoho Social’s Public API; configure periodic engagement metrics pulls for all linked profiles.
3.13. Socialbakers (Emplifi)
• Feature/Setting: API triggers automated analytics export by campaign or post; configure using campaign IDs.
3.14. Power BI REST API
• Feature/Setting: Schedule dataset refreshes with automated ingestion of CSVs/JSON from social APIs.
3.15. Microsoft Excel (via Office Scripts)
• Feature/Setting: Automate fetching data from connected APIs/macros for live-updated dashboards.
3.16. Tableau Web Data Connector
• Feature/Setting: Configure connectors to social APIs; schedule automated data pulls for visual reporting.
3.17. Google Sheets (via Apps Script or API)
• Feature/Setting: Automate Google Sheet updates by scripting direct API calls for metric logging.
3.18. Slack
• Feature/Setting: Use Slack Incoming Webhooks API to automatedly push summary reports to team channels.
3.19. Monday.com
• Feature/Setting: Set up automatable integration for new post metrics; use Monday Boards API for KPI tracking.
3.20. Airtable
• Feature/Setting: Use Airtable API to automate storage, sorting, and charting of reach and engagement numbers.
Benefits
4.2. Automates real-time insight delivery for faster decision-making and campaign adjustment.
4.3. Ensures automated compliance with funder, board, and grant reporting requirements.
4.4. Creates a unified, automatable analytics repository across multiple social platforms.
4.5. Automated tracking supports organizational storytelling for development and PR.