Automated aggregation of customer feedback

Purpose

1.1. Collect customer feedback from all touchpoints (emails, forms, social, review sites, and SMS) in real time.
1.2. Aggregate structured/unstructured feedback into a centralized dashboard for ongoing analysis, identifying opportunities and service issues.
1.3. Enable rapid, data-backed actions in marketing, service enhancement, and experience personalization for adventure sports and multi-activity customers.

Trigger Conditions

2.1. New customer feedback received via email, SMS, web forms, social media, or review platforms.
2.2. Scheduled regular pulls from integrated sources (hourly, daily, or after each activity/event completion).
2.3. Event-driven triggers (post-participation, booking confirmation, or after customer support interactions).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Incoming SMS Webhook; configure webhook to trigger on every received SMS using Twilio Functions.
3.2. SendGrid
• Feature/Setting: Inbound Parse Webhook; direct feedback emails to specified mailbox and parse incoming content.
3.3. Google Forms
• Feature/Setting: Form Response Trigger; set up script or webhook on new submission event.
3.4. Typeform
• Feature/Setting: Responses Webhook; configure webhook to send response payload on submission.
3.5. SurveyMonkey
• Feature/Setting: Webhooks; activate collector webhook to notify on new survey completion.
3.6. Facebook Pages
• Feature/Setting: Graph API Webhooks; subscribe to page_comments and page_ratings updates.
3.7. Instagram
• Feature/Setting: Instagram Graph API Webhooks; configure for comment and DM feedback events.
3.8. Google My Business
• Feature/Setting: Google My Business API; poll /accounts/{accountId}/locations/{locationId}/reviews endpoint.
3.9. Trustpilot
• Feature/Setting: Business API; configure to collect new reviews and star ratings for locations.
3.10. TripAdvisor
• Feature/Setting: Partner API; setup scheduled fetch for new reviews in specified date range.
3.11. Zendesk
• Feature/Setting: Ticket Events API; use triggers on customer satisfaction survey submissions.
3.12. Intercom
• Feature/Setting: Webhooks; configure for new conversation events with feedback tags.
3.13. Slack
• Feature/Setting: Slash Command or Incoming Webhook; gather feedback from team or group channels.
3.14. Microsoft Forms
• Feature/Setting: Automated Flow; use MS Power Automate to trigger workflows on new responses.
3.15. Mailchimp
• Feature/Setting: API Event Webhooks; collect survey result events and campaign feedback.
3.16. Qualtrics
• Feature/Setting: Survey Response Export API; scheduled extraction of new feedback data.
3.17. Salesforce
• Feature/Setting: Process Builder/Flow; trigger on Case or Survey Feedback object updates.
3.18. HubSpot
• Feature/Setting: Workflows API; trigger automation on form submission or ticket feedback.
3.19. Zoho CRM
• Feature/Setting: Webhook or Functions; trigger when Feedback module receives new entry.
3.20. Microsoft Teams
• Feature/Setting: Incoming Webhook; post feedback from team discussions or survey apps.
3.21. WhatsApp Business API
• Feature/Setting: Webhook for received messages; configure API endpoint for feedback messages.
3.22. Yelp Fusion
• Feature/Setting: Business Reviews API; scheduled fetch of review data for location(s).

Benefits

4.1. Eliminates manual data merging, ensuring complete feedback aggregation.
4.2. Enables immediate escalation of negative experiences and faster service recovery.
4.3. Centralizes analytics for action-oriented insights and enterprise reporting.
4.4. Enhances customer journey mapping across every adventure and channel.
4.5. Supports continuous improvement with real-time voice-of-customer data.