Purpose
1.2. The automation system identifies specified triggers such as M&A announcements, funding rounds, executive changes, regulatory filings, and notable market events to enrich deal sourcing and pipeline management.
1.3. This automator enables investment teams to be alerted the moment actionable intelligence emerges, improving response times and giving a competitive advantage.
1.4. Automated workflows minimize manual data collection, filter noise, and surface only qualified events based on bespoke, automatable criteria defining "strategic trigger."
Trigger Conditions
2.2. Automated monitoring for industry-specific news, regulatory changes, or capital raise announcements.
2.3. Automated alerts based on competitor or target company press releases and filings.
2.4. Automating triggers such as changes in leadership (C-suite appointments, departures), patent filings, or market share fluctuations.
2.5. Automation-driven keyword or sentiment-based scanning in trend reports, trade publications, or financial news.
Platform Variants
• Feature/Setting: Automate "Einstein Activity Capture" to monitor leads, trigger alerts, and auto-create pipeline entries.
3.2. HubSpot
• Feature/Setting: Automated "Workflows" configured to send custom email alerts or update CRM upon data feed triggers.
3.3. Microsoft Power Automate
• Feature/Setting: Automated flows for RSS/news monitoring, Dynamics 365 updates, and Teams alerts.
3.4. Slack
• Feature/Setting: Automate channel notifications using "Incoming Webhooks" for strategic sourcing triggers.
3.5. Twilio
• Feature/Setting: Automate SMS/call alerts with programmable SMS API; sample: `POST /Messages` for deal notifications.
3.6. SendGrid
• Feature/Setting: Automate email distribution of alerts via "Transactional Templates" API, triggered by detected events.
3.7. Google Sheets
• Feature/Setting: Use "App Script Automations" to log opportunities and auto-tag by criteria.
3.8. Zapier
• Feature/Setting: Automate multi-app workflows; e.g., RSS/newspaper → Slack/Email/Trello on specific deal news.
3.9. Bloomberg Terminal
• Feature/Setting: Configure "Alerts" with the {ALRT} function for automated notifications of industry or company events.
3.10. Refinitiv Eikon
• Feature/Setting: Automate "Alert Manager" to deliver industry-specific real-time events to selected recipients.
3.11. IFTTT
• Feature/Setting: Automate cross-app triggers; sample: RSS → Email/SMS when news matches criteria.
3.12. Pipedrive
• Feature/Setting: Automated "Workflow Automations" to update deals, trigger notifications, or auto-create records.
3.13. Monday.com
• Feature/Setting: Automate boards with "Automation Recipes" (e.g., auto-item creation on new trigger).
3.14. Trello
• Feature/Setting: "Butler Automation" to create cards on strategic opportunity triggers.
3.15. Asana
• Feature/Setting: Automate task creation and assignment based on trigger events with "Rules."
3.16. Notion
• Feature/Setting: API-based automation to append or tag entries in deal tracking database.
3.17. DealRoom
• Feature/Setting: Automate "Deal Alerts" and integrate real-time alerts with document management.
3.18. DocuSign
• Feature/Setting: Automate signature requests or deal paper trails on new trigger events via "Connect" API.
3.19. S&P Capital IQ
• Feature/Setting: Automated screening in "Alert Manager" for deal news and C-level changes.
3.20. AlphaSense
• Feature/Setting: Automated search alerts on custom criteria, integrated with notifications and dashboards.
3.21. G2 Track
• Feature/Setting: Automate notifications for SaaS market changes tied to portfolio monitoring.
3.22. Outreach
• Feature/Setting: Automate sequences triggered by new deal signals or prospect news.
3.23. Okta
• Feature/Setting: Automate access provisioning to new deal files or tools following predefined triggers.
Benefits
4.2. Automated alerting centralizes event intelligence, supporting faster, data-driven investment decisions.
4.3. Reduces manual research with automatable, repeatable monitoring tasks.
4.4. Automates compliance by documenting sourcing activity through audit trails.
4.5. Enhances competitive edge via automatedly surfacing emerging opportunities.
4.6. Automator-driven alerts minimize alert fatigue with precise, customizable trigger logic.
4.7. Automation lowers resource spend by scaling monitoring across more industries and geographies.