Distribution & Marketing AutomationPurpose
1.2. Automatedly monitor release schedules, automate segmentation of influencer lists by genre/audience, and promptly automate communication with tailored outreach and assets for each new release.
1.3. Automator setup tracks opens/replies, automates reminders, and auto-logs all outreach data into CRM.
Trigger Conditions
2.2. Automatedly fires on asset availability (e.g., press kit upload), streaming platform pre-save setup, or a manual “release ready” flag.
2.3. Automates if keywords or tags related to influencers are detected in new artist releases in the label’s system.
Platform Variants
• Feature/Setting: Automate new record entry triggers webhook; automator integrates “Releases” and “Influencer Directory” tables.
3.2. Google Sheets
• Feature/Setting: Automate sheet update triggers with Apps Script; automates influencer contact campaign starters.
3.3. HubSpot
• Feature/Setting: Automated workflow for new CRM entries; auto-send sequences via CRM API.
3.4. Salesforce
• Feature/Setting: Automates Process Builder/Flow to launch outreach when new release record is created.
3.5. Mailchimp
• Feature/Setting: Automate segmented influencer campaigns with RSS-to-Email/on-demand triggers.
3.6. SendGrid
• Feature/Setting: Automate API-sent personalized emails to influencer contacts on release date.
3.7. Twilio SMS
• Feature/Setting: Automated SMS messaging to SMS-opted-in influencers for instant notifications.
3.8. Slack
• Feature/Setting: Automate Slack channel postings/DMs to internal teams for influencer task assignment.
3.9. Discord
• Feature/Setting: Automate bot notifications to music influencer channels using Discord API/webhooks.
3.10. Instantly
• Feature/Setting: Automate multi-inbox cold outreach campaigns to influencers, triggered by new releases.
3.11. Modash
• Feature/Setting: Automates influencer vetting and list export using Modash API, then auto-integrates list for outreach.
3.12. Upfluence
• Feature/Setting: Triggers automated influencer outreach campaign when list is updated for new release.
3.13. Brandwatch
• Feature/Setting: Automates new influencer discovery and reaches out based on audience matching.
3.14. Pipedrive
• Feature/Setting: Automates influencer sequences using workflow automation and activity triggers.
3.15. Notion
• Feature/Setting: Automates release database status change to trigger influencer outreach checklist.
3.16. ActiveCampaign
• Feature/Setting: Automates influencer drip email series with list segmentation for each release.
3.17. Gmail API
• Feature/Setting: Automates personalized email dispatch, tracks responses, and adds labels for follow-up.
3.18. Outlook (Microsoft Graph API)
• Feature/Setting: Automates Outlook send and follow-up cycles when flagged release is detected.
3.19. Zapier
• Feature/Setting: Automates multi-step workflows to connect new release notifications to outbound influencer sequence.
3.20. Calendly
• Feature/Setting: Automates meeting links for influencers to schedule interviews or previews on release.
3.21. Hootsuite
• Feature/Setting: Automates scheduled DMs/social outreach to influencer profiles matching campaign tags.
3.22. Sprout Social
• Feature/Setting: Automates influencer outreach and tracks replies through social listening/response queues.
3.23. Dropbox
• Feature/Setting: Automates sharing of EPKs/assets via link when a release folder is marked ‘live.’
Benefits
4.2. Automatedly ensures every relevant new release reaches matched influencer audiences at launch.
4.3. Automator provides scalable, repeatable process for music label promotion.
4.4. Automating follow-up guarantees higher influencer response and campaign engagement.
4.5. Automated documentation drives analytics and campaign performance optimization.
4.6. Automates transparency for artists and managers, tracking outreach progress per release.