Integration of donation platforms with email marketing

Purpose

1.1. Facilitate automated data transfer and engagement between donation platforms and email marketing solutions.
1.2. Instantly communicate with donors for receipts, thank-you notes, updates, or donation-driven campaigns.
1.3. Segment donor lists automatically, personalize messaging, launch nurture sequences triggered by donation activity, and improve retention.
1.4. Enable real-time reporting, campaign attribution, and compliance with donor preferences for communication.

Trigger Conditions

2.1. New donation received on any listed donation platform.
2.2. Donor email or data update detected.
2.3. Recurring donation started, canceled, or failed payment.
2.4. Completion of fundraising goal or milestone.
2.5. Form submission with donor consent for email follow-up.

Platform Variants

3.1. Stripe
• Feature/Setting: Webhooks for successful payment intents; use /v1/events endpoint to monitor donations.
3.2. PayPal
• Feature/Setting: Instant Payment Notification (IPN) or REST API /v2/checkout/orders events trigger email sequences.
3.3. Donorbox
• Feature/Setting: Webhooks on new donations; route payload to email marketing API endpoint.
3.4. GiveLively
• Feature/Setting: Webhook integration enabled for donation receipt events; push to CRM or ESP.
3.5. Fundraise Up
• Feature/Setting: API v2 Events endpoint for real-time donation tracking; trigger contact creation in ESP.
3.6. Classy
• Feature/Setting: Webhooks on transaction.completed; send data to email marketing list import endpoint.
3.7. JustGiving
• Feature/Setting: API GET /donations or webhooks; add donor to list in Mailchimp via POST /lists.
3.8. Donately
• Feature/Setting: REST API /donations endpoint polling to trigger MailerLite subscriber API.
3.9. GoFundMe
• Feature/Setting: Custom API/web scraping for donation notifications; forward updates to preferred ESP API.
3.10. Mailchimp
• Feature/Setting: POST /lists/{list_id}/members to import donor as subscriber; enable merge tags for segments.
3.11. Constant Contact
• Feature/Setting: POST /contacts to add new donor; assign to ‘donors’ list on payment webhook.
3.12. SendGrid
• Feature/Setting: POST /marketing/contacts to update contact list on donation; auto-start welcome sequence.
3.13. ActiveCampaign
• Feature/Setting: POST /api/3/contacts to add/update; trigger automations for donation activity.
3.14. Campaign Monitor
• Feature/Setting: Add subscriber via POST /subscribers/{list_id}; map donation fields for segmentation.
3.15. HubSpot
• Feature/Setting: Create new contact via POST /contacts/v1/contact; associate with donation pipeline.
3.16. Klaviyo
• Feature/Setting: Add/update donor profile through POST /profiles; trigger automated flows.
3.17. Salesforce Nonprofit Cloud
• Feature/Setting: REST API /services/data/vXX.X/sobjects/Contact; sync with email journeys.
3.18. Zoho CRM
• Feature/Setting: Add/modify Lead via API; launch Zoho Campaigns email sequence.
3.19. Moosend
• Feature/Setting: Add/update recipient via POST /subscribers/add; start donor automation workflow.
3.20. VerticalResponse
• Feature/Setting: POST /api/v1/contacts; assign to specific donor newsletter group upon giving event.
3.21. MailerLite
• Feature/Setting: POST /subscribers for new donor import; set trigger for welcome message.
3.22. Emma
• Feature/Setting: Add subscriber via POST /members; configure automation to start on list update.

Benefits

4.1. Immediate donor acknowledgment enhances trust and donor satisfaction.
4.2. Reduced manual labor and error in updating email lists.
4.3. Enables sophisticated donor segmentation and targeted communication.
4.4. Streamlined compliance with communication preferences and unsubscribe handling.
4.5. Scalable and error-free data synchronization between fundraising and marketing tools.