Social media posting schedule automation

Purpose

1.1 Automate scheduling, posting, and tracking of marketing and product content across major social networks for an African goods store, ensuring consistent promotion, timely campaigns, targeted ethnic and mainstream audiences, increased web traffic, store awareness, event announcements, promotions, and inventory spotlights.
1.2 Ensure integration with content calendars, stock-related notifications (for featured items), tracking social engagement, and aggregating analytics for campaign adjustments.

Trigger Conditions

2.1 New product or promotion is added/updated in the e-commerce system.
2.2 Pre-set campaign start/end dates or weekly content calendar schedule is reached.
2.3 Manual approval by marketing manager or automated review status change.
2.4 Inventory reaches target threshold to trigger spotlight post.

Platform Variants

3.1 Facebook (Graph API)
• Feature/Setting: /me/feed endpoint for scheduled posts; configure post message and scheduled_publish_time.
3.2 Instagram (Graph API)
• Feature/Setting: /media_publish endpoint; set image_url, caption, and scheduled_time.
3.3 Twitter (X API v2)
• Feature/Setting: /tweets endpoint; automate scheduled posts with media and hashtags.
3.4 LinkedIn (Marketing Developer Platform)
• Feature/Setting: /ugcPosts endpoint; set scheduledAt and targeted audience fields.
3.5 Pinterest (Content API)
• Feature/Setting: /pins/create endpoint; auto-schedule Pins with images, board ID, and description.
3.6 TikTok for Business (Marketing API)
• Feature/Setting: /video/publish endpoint; upload pre-formatted videos with publish_time.
3.7 Google My Business (Business Profile API)
• Feature/Setting: accounts.locations.localPosts; auto-post event or offer at given time.
3.8 YouTube (Data API v3)
• Feature/Setting: videos.insert with status.publishedAt for scheduled video uploads.
3.9 Reddit (API)
• Feature/Setting: /api/submit endpoint; schedule posts to selected subreddit, including title and media.
3.10 WhatsApp Business (Cloud API)
• Feature/Setting: /messages; automate sending broadcast marketing messages at scheduled intervals.
3.11 Telegram (Bot API)
• Feature/Setting: sendMessage or sendPhoto with schedule logic; automated marketing pushes in group/channel.
3.12 Snapchat (Marketing API)
• Feature/Setting: /adaccounts/snaps; auto-upload scheduled snaps with captions/descriptions.
3.13 WeChat (Official Accounts API)
• Feature/Setting: mass send interface; automate delivery with scheduled send_time.
3.14 Shopify (Admin API / Webhooks)
• Feature/Setting: order/create and product/update webhook trigger to initiate post schedule on new SKU or promo.
3.15 WooCommerce (REST API / Webhooks)
• Feature/Setting: product.created or coupon.created webhook triggers posting flow for scheduled marketing.
3.16 Buffer (Publishing API)
• Feature/Setting: /updates/create_scheduled; aggregate multi-platform posts and manage scheduled queue.
3.17 Hootsuite (Platform API)
• Feature/Setting: /messages; automate post scheduling to connected profiles/platforms.
3.18 Sprout Social (Publishing API)
• Feature/Setting: /scheduled_posts endpoint; automate and manage campaign queue across channels.
3.19 Zoho Social (API)
• Feature/Setting: /scheduledposts endpoint; upload content, set date/time for campaign.
3.20 Later (API)
• Feature/Setting: /posts endpoint; automate image campaigns with publish_at scheduling for feeds/stories.

Benefits

4.1 Increases audience engagement and store visibility through consistent automated outreach.
4.2 Reduces manual labor and human error via unified cross-platform scheduling.
4.3 Ensures timely promotion of inventory and promotional events in sync with business priorities.
4.4 Enables analytics aggregation and rapid adjustment of campaigns for optimization.
4.5 Supports growth for ethnic goods store by reaching both niche and mainstream audiences efficiently.