Purpose
1.2. Enhance attendee experience through timely, relevant messaging while minimizing staff manual effort and reducing risk of forgetting outreach.
1.3. Collect analytics on attendee responses, track satisfaction, and build a participant database for targeted future campaigns.
Trigger Conditions
2.2. Completion of an event session, triggering within a set period (e.g., 24 hours post-event).
2.3. Attendee marked as present/participated in digital registration logs.
2.4. Survey or feedback request required after educational sessions.
Platform Variants
3.1. Microsoft Outlook
• Feature: Outlook Send Email API (Graph API) — Configure automatic thank-you email via API when event is completed.
3.2. Twilio SMS
• Feature: Messaging API — Schedule SMS thank-you and follow-up with custom template after attendee is marked present.
3.3. SendGrid
• Feature: Send Email API — Configure dynamic sender for personalized HTML emails with embedded event reference.
3.4. Mailchimp
• Feature: Campaign Automation — Trigger post-event journey, enrolling attendees for segmented messaging and surveys.
3.5. HubSpot
• Feature: Workflow Automation — Create workflow to enroll attendees and trigger automated follow-up emails.
3.6. Gmail
• Feature: Gmail API Send — Auto-send thank-you email when Google Sheets row is updated with attendee data.
3.7. Salesforce
• Feature: Process Builder — Post-event, trigger email/survey task to all participant contacts.
3.8. Zapier
• Feature: Multi-step Zap — When attendee record is marked complete, trigger series of follow-up communications via chosen channel.
3.9. ActiveCampaign
• Feature: Automation Builder — Auto-send thank-you or survey email and tag contact for future program notifications.
3.10. Constant Contact
• Feature: Autoresponder — Initiate thank-you message workflow based on event attendance lists upload.
3.11. SurveyMonkey
• Feature: Survey Invitation API — Automatically invite attendees to post-event feedback survey.
3.12. Eventbrite
• Feature: Automated Email to Attendees — Configure post-event email or survey for all registrants.
3.13. Slack
• Feature: Incoming Webhooks — Notify internal teams when follow-up is completed for attendee segments.
3.14. Airtable
• Feature: Automations — Condition: record enters post-event; Action: send personalized thank-you via email integration.
3.15. Google Sheets
• Feature: App Script — Trigger email or SMS when attendee record updated, with dynamic content fields.
3.16. Intercom
• Feature: Inbox Automation — Automatically send a thank-you chat or email follow-up after attendee flagged in CRM.
3.17. Zoho CRM
• Feature: Workflow Rules — Set rule for post-event task: email/survey sent automatically to all checked-in contacts.
3.18. Pabbly Connect
• Feature: Multi-app Workflow — When attendee confirmation logged, send thank-you by configured communication platform.
3.19. Typeform
• Feature: Post-Submission Notification API — Auto-send follow-up email upon survey completion after event.
3.20. WhatsApp Business API
• Feature: Template Messaging — Pre-approved thank-you/follow-up sent via WhatsApp upon event end.
3.21. Freshdesk
• Feature: Automations — Thank-you ticket or email sent after attendee marked as closed in the event system.
3.22. Klaviyo
• Feature: Flows Automation — Event participation triggers thank-you or feedback email with customizable templates.
Benefits
4.2. Improves attendee experience and engagement with personalized, targeted messaging.
4.3. Frees staff from repetitive follow-up, allowing focus on program development.
4.4. Automates feedback collection, driving improvement and data-driven decisions.
4.5. Enables accurate analytics and reporting on attendee satisfaction and outreach success.