Feedback requests to performances post-event

Purpose

1.1. Automate sending feedback requests to attendees, artists, and production staff post-event to systematically gather insights on experiences and performance metrics.
1.2. Streamline collection, categorization, and reporting of qualitative and quantitative feedback for ongoing improvements in entertainment events.
1.3. Ensure timely, error-free, and fully automated feedback cycles integrated with arena management systems and CRM.
1.4. Automator enables creation of closed loops by incorporating feedback into future planning, talent selection, and audience engagement strategies.

Trigger Conditions

2.1. Automated trigger post-event status is marked “Completed” in the ticketing or event management system.
2.2. Time-based trigger, e.g., 1 hour or 24 hours after event end.
2.3. Manual override or batch trigger from arena management.
2.4. API call initiated by integration middleware when attendee exit is logged.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging API, automated scheduled message to attendee mobile numbers with a feedback link (Example: Configure “POST /Messages” with sender, recipient, and feedback URL).
3.2. SendGrid
• Feature/Setting: Automated Email API, trigger transactional feedback emails (Example: Set up “Send Email” endpoint with dynamic event, recipient, and custom template).
3.3. Mailchimp
• Feature/Setting: Automations, schedule post-event campaigns using triggers from event management system.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, automate multi-channel feedback journeys—SMS, email, push.
3.5. HubSpot
• Feature/Setting: Workflows, automated sending of personalized feedback survey emails after event date field updates.
3.6. Google Forms
• Feature/Setting: Pre-filled link automation, configure auto-send via integrated webhook post-event.
3.7. SurveyMonkey
• Feature/Setting: Automated survey collector, send survey links automatically through integrated API upon event completion.
3.8. Typeform
• Feature/Setting: Logic jump pre-built feedback forms, automate link distribution via API trigger.
3.9. Microsoft Power Automate
• Feature/Setting: Pre-built connector to automate sending Outlook or Teams surveys on event completion.
3.10. Slack
• Feature/Setting: Automated bot message to event participant Slack channel with feedback prompt.
3.11. Eventbrite
• Feature/Setting: Post-event workflow automator to trigger email/SMS feedback requests using attendee list API.
3.12. Zapier
• Feature/Setting: Multi-step workflows, dynamically connect event conclusion to feedback form distribution via multiple channels.
3.13. Facebook Messenger API
• Feature/Setting: Automated chat follow-up to attendees for feedback using persistent menus.
3.14. WhatsApp Business API
• Feature/Setting: Automated post-event feedback prompt through template message workflow configuration.
3.15. Intercom
• Feature/Setting: Automated outbound messages to event guests with dynamic feedback links post-event.
3.16. Zendesk
• Feature/Setting: Automated ticket creation and survey dispatch based on “event closed” trigger in ticketing module.
3.17. Freshdesk
• Feature/Setting: Workflow automations to send surveys for post-event tickets marked “resolved.”
3.18. Google Workspace
• Feature/Setting: Google Sheets and Gmail automation—mail merge for feedback to event attendee lists.
3.19. ActiveCampaign
• Feature/Setting: Automate post-event feedback campaigns using triggers from CRM updates.
3.20. Qualtrics
• Feature/Setting: Automated feedback survey distribution using API calls upon change in event status or CRM update.
3.21. Monday.com
• Feature/Setting: Automated workflow, notify team or send feedback collection tasks when event item status updates.
3.22. Airtable
• Feature/Setting: Automate with scripts that trigger feedback requests when event records are modified.

Benefits

4.1. Automated workflow saves staff hours spent on manual feedback outreach and follow-up.
4.2. Automating ensures feedback is timely and relevant, leading to higher response rates and actionable insights.
4.3. Eliminates errors and omissions by fully automating the scheduling and dispatch process.
4.4. Aggregates, analyzes, and routes all feedback data to appropriate business intelligence dashboards seamlessly and automatedly.
4.5. Provides scalable automation for both small and large venue operators across entertainment events and performances.
4.6. Allows recreation and entertainment businesses to continually optimize experience based on real-time, automated reporting.
4.7. Enhanced audience engagement and loyalty through reliable, personalized, and automated follow-up communication.