Purpose
1. Automate the distribution of post-event media releases and communications to stakeholders, fans, media, players, and sponsors after rugby field events.
2. Ensures consistent, branded messaging across platforms, automatedly streamlines follow-up, and optimizes PR and league exposure.
3. Collects event performance data and media content, automates multi-channel publishing, and confirms delivery success to targeted groups.
4. Enables automated delivery of match summaries, highlight reels, interviews, press photos, and sponsor acknowledgments, improving fan engagement and stakeholder satisfaction.
Trigger Conditions
1. Automatedly triggered by event conclusion timestamp in scheduling software.
2. Update to event result in management system automates workflow initiation.
3. Upload of media content to designated folder or cloud storage triggers the automation.
4. Manual trigger via admin dashboard for ad hoc release automation.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automates sending bulk SMS announcements to pre-set contact lists, configure with Messaging API, set messaging service SID, and recipient segments.
2. SendGrid
- Feature/Setting: Automates email blast of post-event recap, configure for dynamic templates, set API key, sender identity, and contact groups.
3. Mailchimp
- Feature/Setting: Automated campaign triggers post-event, configure RSS-to-email automation or custom API-triggered workflow.
4. Zapier
- Feature/Setting: Automates workflow chaining; configure Zap: trigger “New File in Folder” in Google Drive → “Send Email” via Gmail.
5. Microsoft Power Automate
- Feature/Setting: Automator for SharePoint media upload → Outlook bulk mailer; configure automated multi-step flows in cloud-based dashboard.
6. Buffer
- Feature/Setting: Automates scheduled social media post distribution; set configuration for post-event hashtags, media upload, and timing.
7. Hootsuite
- Feature/Setting: Automates multi-channel media relaying; link RSS feed or custom webhook to auto-publish to team pages.
8. Facebook Graph API
- Feature/Setting: Automates publishing media release to rugby field page; configure Automated Publishing permission and access token.
9. Instagram Content Publishing API
- Feature/Setting: Automates posting post-event images, videos, configure endpoint for media upload and publication timing.
10. Slack
- Feature/Setting: Automates sending summary and assets to internal comms channels; configure Incoming Webhook and channel targeting.
11. Google Workspace (Gmail API)
- Feature/Setting: Automates sending customized email sets to players/sponsors via batchEmail endpoint config.
12. Google Drive
- Feature/Setting: Automates detection of media file uploads, triggers event via Drive API, link to comms automation.
13. Dropbox
- Feature/Setting: Automates monitoring post-match uploads, webhook triggers media release workflow.
14. Airtable
- Feature/Setting: Automates tracking and lookup of media content, event data drives automated comms via Scripting block.
15. Pipedrive
- Feature/Setting: Automates sponsor and partner relationship follow-up, configure smart mail templates on deal updates.
16. Salesforce
- Feature/Setting: Automates customer and sponsor outreach via Flow Builder, configure on object update or campaign completion.
17. HubSpot
- Feature/Setting: Automates newsletters to fans and ticket holders, configure via Workflow automator on event status change.
18. WordPress (WP REST API)
- Feature/Setting: Automates blog/news updates, configure via REST endpoint post creation following event.
19. LinkedIn Marketing Developer Platform
- Feature/Setting: Automates company page updates with match results, configure Sponsored Content API and targeting.
20. YouTube Data API
- Feature/Setting: Automates publishing event highlights as videos, configure with OAuth token and channel destination.
21. Trello
- Feature/Setting: Automates checklist completion, cards showing communications sent, configure via Power-Up automator.
22. Discord
- Feature/Setting: Automatedly pushes event recaps to servers using webhook automation.
23. AWS SES
- Feature/Setting: Automated transactional post-event emails, configure domain identity and template trigger on workflow end.
Benefits
1. Automatedly reduces manual tasks and accelerates media outreach post-events.
2. Automates multi-channel communication for maximum reach and engagement.
3. Automator drives increased sponsor and fan satisfaction through timely, accurate releases.
4. Ensures regulatory and branding consistency with automatable templates and workflows.
5. Provides traceability, delivery analytics, and automates reporting for continuous improvement.