Triggering feedback surveys after events or webinars

Purpose

1.1. Automate post-event feedback collection for networking events, conferences, and webinars by triggering surveys immediately after the session or at scheduled intervals for improved engagement and actionable insights.
1.2. Automates feedback workflows for B2B engagement evaluations, optimizing follow-up, measuring attendee satisfaction, and driving iterative event experience improvements.
1.3. Automating collection of attendee feedback aids in benchmarking organizer performance, identifying actionable pain points, and automating NPS tracking for continuous relationship management.
1.4. Enables automated reporting, segmenting respondents, and triggers additional automations (e.g., thank-you messages, follow-ups).

Trigger Conditions

2.1. Event/webinar marked complete in calendar or event platform.
2.2. Automated trigger when host ends session or marks attendance as closed.
2.3. Automated scheduled delay (e.g., 30 minutes after session) for feedback trigger.
2.4. Automating triggers based on participant attendance logs or interaction records.

Platform Variants

3.1. Zoom
• Feature/Setting: Webhook/Meeting Ended event, automates sending survey via API or email.
3.2. Microsoft Teams
• Feature/Setting: Teams Graph API ‘event end’, automates survey initiation via connector.
3.3. Google Calendar
• Feature/Setting: Event End trigger, automates survey dispatch using webhooks.
3.4. Eventbrite
• Feature/Setting: ‘Order Completed’ webhook, automates feedback email with embedded form.
3.5. GoToWebinar
• Feature/Setting: ‘Webinar Ended’ webhook, automates feedback survey launch to attendees list.
3.6. Salesforce
• Feature/Setting: Process Builder/Flow with Event Completion, automates survey case creation.
3.7. SurveyMonkey
• Feature/Setting: ‘Send Survey via API’ after trigger, automates respondent targeting.
3.8. Typeform
• Feature/Setting: Webhook triggered survey invite, automates form distribution.
3.9. Slack
• Feature/Setting: Slack Workflow/Incoming Webhook, automates DM survey to channel attendees.
3.10. HubSpot
• Feature/Setting: Workflow Automation ‘Event Ends’, automates feedback email to registrants.
3.11. Mailchimp
• Feature/Setting: Automation Trigger (API/Webhook), automates feedback campaign based on attendee tags.
3.12. Twilio SMS
• Feature/Setting: Programmable SMS, automates survey link via SMS using event completion triggers.
3.13. SendGrid
• Feature/Setting: ‘Transactional Template’ API, automates feedback email at event end via API.
3.14. Airtable
• Feature/Setting: Automations/Script Trigger, automates record creation and survey trigger post-event.
3.15. Calendly
• Feature/Setting: Webhook on ‘Meeting End’, automates personalized survey email/SMS.
3.16. ActiveCampaign
• Feature/Setting: Automation ‘Deeper Automation Trigger’ (Event End), automates feedback workflow.
3.17. Pipedrive
• Feature/Setting: Automations for ‘Activity Done’, automates feedback survey for networking follow-up.
3.18. Marketo
• Feature/Setting: SmartCampaign ‘Event Triggers’, automates survey dispatch.
3.19. Zoho CRM
• Feature/Setting: Workflow Rule ‘Event Completed’, automates survey via Zoho Survey integration.
3.20. Webex
• Feature/Setting: Webhooks/Events API, automates survey to participant list on session finish.

Benefits

4.1. Automates traditionally manual post-event workflows, saving time and reducing errors.
4.2. Automating reminders and follow-ups boosts participant response rates and feedback quality.
4.3. Enables always-on data collection to support event experience optimization.
4.4. Automator solutions increase organizational agility and strengthen attendee engagement.
4.5. Automated feedback processes allow for scalable, repeatable improvement cycles in B2B networking services.