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Automate early-bird or special offer notifications

**Purpose**

1.1. Automate delivery of early-bird or special offer notifications to prospective students and existing members when new events or seminars are announced.
1.2. Ensure time-sensitive promotions reach recipients instantly by preferred communication channels (SMS, email, push, chat, social).
1.3. Eliminate manual effort, reduce human error, and maximize registration rates for Aikido classes, workshops, and seminars.
1.4. Enable segmentation by age, skill level, membership status, and previous attendance for tailored offer targeting.

**Trigger Conditions**

2.1. New seminar or event created/approved in event management system.
2.2. Early-bird window opens or special discount start time is reached.
2.3. Pre-registration quota not met by a certain date.
2.4. Member enrollment anniversary or engagement milestone reached.
2.5. Manual trigger by authorized admin for flash promotions.

**Platform Variants**

3.1. Twilio SMS
• Feature: Programmable SMS — Configure outgoing message templates with dynamic fields (event name, link, discount code).
3.2. SendGrid
• Feature: Marketing Campaigns API — Trigger transactional or marketing emails with dynamic templates.
3.3. Mailchimp
• Feature: Campaigns Endpoint — Create/trigger campaign based on list segment or tag (e.g., "Early Bird Offer").
3.4. Slack
• Feature: Incoming Webhooks API — Send real-time channel/message notifications to groups of instructors/staff.
3.5. Facebook Messenger
• Feature: Messenger Send API — Push promotional messages to enrolled/following users with quick reply buttons.
3.6. ActiveCampaign
• Feature: Automations — Set Automation Start trigger when new tag (e.g., "Event Launch") is added to contact.
3.7. HubSpot
• Feature: Workflows — Use “Event Created” trigger and send email campaign to selected contact lists.
3.8. Google Calendar
• Feature: Calendar API — Create and notify event stakeholders automatically upon seminar creation.
3.9. Discord
• Feature: Webhook Integration — Send announcement messages to member channels upon promo window open.
3.10. Microsoft Teams
• Feature: Incoming Webhook — Post group update for early-bird offer to class management team.
3.11. WhatsApp Business API
• Feature: Message Templates — Schedule notification dispatch to enrolled contacts with personalized offer links.
3.12. Salesforce
• Feature: Process Builder/Flow Builder — Automated email/SMS tasks for leads in martial arts segment based on trigger.
3.13. Zoho CRM
• Feature: Workflow Rules — Notify selected leads and contacts when event record is added/updated.
3.14. Intercom
• Feature: Series — Automatically send in-app and email messages at specified promotion milestones.
3.15. Telegram Bot API
• Feature: Custom Bot SendMessage — Push updates to group/channel upon event creation or offer activation.
3.16. Viber Public Accounts
• Feature: Messaging API — Announce special deals to subscribers through account broadcast messages.
3.17. Shopify
• Feature: Notifications — Use webhooks and automated emails for Aikido merchandise/service special offers.
3.18. Eventbrite
• Feature: Webhooks — Notify and remind users of early-bird tickets via email/in-app messages.
3.19. Kajabi
• Feature: Pipelines — Schedule promotional email broadcasts to segmented learners upon event creation.
3.20. Typeform
• Feature: Webhooks — Trigger notifications to registrants who fill special offer forms.
3.21. Zoom
• Feature: Webinar API — Notify registered users about time-limited discounts for upcoming online seminars.
3.22. Google Sheets
• Feature: Apps Script — When new row (event/offer) is added, send out configured notification emails.
3.23. Constant Contact
• Feature: Automated Email Series — Trigger for contacts with “Event Interest” tag.
3.24. ClickSend
• Feature: SMS API — Bulk send scheduled early-bird reminders to imported contact lists.

**Benefits**

4.1. Faster response rates and higher conversion for limited-time offers.
4.2. Consistent, cross-platform outreach with zero manual intervention.
4.3. Highly targeted communications based on segment, past behavior, or engagement.
4.4. Full audit trail and analytics for notification reach and response.
4.5. Scalable notification infrastructure for both local and remote Aikido audiences.

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