Event promotion across multiple channels

Purpose

1.1. Automate the process of promoting aviation club events (e.g., fly-ins, socials, competitions) across a wide range of digital channels, ensuring maximal reach, reduced manual effort, coordinated messaging, and timely updates to increase registrations and engagement.
1.2. Streamline the creation, scheduling, and analytics feedback of event announcements to members, prospects, and the public using specialized features of each selected platform or API for targeted communication.

Trigger Conditions

2.1. New event created or updated in club event calendar/application.
2.2. Event submission form completed by authorized personnel.
2.3. Scheduled dates for recurring promotions or reminder cycles.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messages API — configure webhook to auto-send SMS invitations on event creation.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — auto-generate and schedule event announcement mailers.
3.3. Mailchimp
• Feature/Setting: Campaigns endpoint — map event details to template and trigger campaign send.
3.4. Facebook Pages
• Feature/Setting: Graph API Events — auto-create or update public Facebook event from internal data.
3.5. Instagram
• Feature/Setting: Content Publishing — post event story/image with auto-populated timing and RSVP link.
3.6. LinkedIn
• Feature/Setting: Events API — generate event post and periodic promotional content.
3.7. Twitter/X
• Feature/Setting: v2 Tweet Create endpoint — schedule and post threaded promotions with hashtags.
3.8. WhatsApp Business
• Feature/Setting: Messaging API — send event flyers and RSVP links to group contacts.
3.9. Google Calendar
• Feature/Setting: Calendar Events API — publish event with RSVP management and reminders.
3.10. Outlook Calendar
• Feature/Setting: Graph API Event endpoint — sync event to member calendars with update triggers.
3.11. Eventbrite
• Feature/Setting: Events API — auto-list event, synchronize registrations, push updates.
3.12. Meetup
• Feature/Setting: Meetup API — create group event and auto-notify followers with updates.
3.13. Slack
• Feature/Setting: Chat.postMessage — direct event announcement to club or social channels.
3.14. Discord
• Feature/Setting: Webhook notifications — push event details to relevant community channels.
3.15. Telegram
• Feature/Setting: Bot API sendMessage — broadcast event info with RSVP link to subscriber list.
3.16. HubSpot
• Feature/Setting: Marketing Emails API — send targeted event emails based on flying interests.
3.17. Constant Contact
• Feature/Setting: EmailCampaigns endpoint — automate creation/distribution of event emails.
3.18. WordPress
• Feature/Setting: REST API Posts — auto-publish blog entry with event summary and sign up.
3.19. Zapier
• Feature/Setting: Event triggers — relay event data to connected apps for multi-channel distribution.
3.20. Microsoft Teams
• Feature/Setting: Incoming Webhook — post structured event card to team channels.
3.21. Pinterest
• Feature/Setting: Content Publishing API — auto-create event pin with visuals and booking link.
3.22. YouTube
• Feature/Setting: Videos API — schedule promo video post with registration call-to-action.
3.23. Reddit
• Feature/Setting: API (submit endpoint) — auto-post announcement to aviation- and local-interest subreddits.

Benefits

4.1. Deliver instantly synchronized event promotions across more than 20 communication channels.
4.2. Eliminate repetitive manual postings, freeing staff for core club activities.
4.3. Enhance member engagement and new member acquisition through targeted, consistent outreach.
4.4. Enable automated reminders and real-time event updates, reducing no-shows.
4.5. Aggregate analytics and feedback from all channels for actionable campaign improvement.