Post-event feedback collection

Purpose

1.1. Collect structured feedback from event participants in recreational flying clubs for post-event evaluation, quality improvement, NPS tracking, regulatory reporting, pilot training insights, customer satisfaction analysis, and testimonial harvesting.
1.2. Centralize responses, automate reminders, segment feedback by event type and participant, and reduce manual follow-up.
1.3. Integrate feedback into CRM, reporting dashboards, and process improvement loops for ongoing club enhancement.

Trigger Conditions

2.1. Event status marked as ‘Completed’ in the event management platform.
2.2. Pre-configured time lapse after event end (e.g., 2 hours).
2.3. Participant check-out confirmed in attendance system.
2.4. Receipt of ‘Event Closed’ webhook from booking engine.
2.5. Manual trigger by staff manager after event wrap-up.

Platform Variants

3.1. Twilio SMS
• Feature: Messaging API — Send feedback survey links via SMS.
• Sample: Configure Messaging API to dispatch feedback templates with unique event/user tracking IDs.
3.2. SendGrid
• Feature: Dynamic Templates & API — Email personalized survey links.
• Sample: Trigger transactional email flow using SendGrid Mail Send endpoint.
3.3. Mailchimp
• Feature: Batch Campaign API — Automated feedback campaigns, segmented by event.
• Sample: Use campaign batch endpoint to create email sends triggered by event completion.
3.4. SurveyMonkey
• Feature: Collect Responses API — Auto-generate and distribute unique survey links.
• Sample: CreateCollector and SendSurvey via API; map responses to participant IDs.
3.5. Google Forms
• Feature: Forms API — Distribute and collect Google Form surveys.
• Sample: Use Google Forms API to programmatically invite event participants.
3.6. Typeform
• Feature: Form Distribution Webhook — Trigger personalized survey sends after event.
• Sample: Automate invites by POSTing to Typeform invite endpoint.
3.7. HubSpot
• Feature: Workflow Automation (Workflows API) — Automated survey sends and response tracking.
• Sample: Trigger post-event workflow with email send action and map contact properties to response data.
3.8. Zoho CRM
• Feature: Workflow Rules and Email Templates — Survey invitations after event marked completed.
• Sample: Automate email dispatch with workflow rule tied to event module status.
3.9. Salesforce
• Feature: Process Builder/Flows — Automated feedback tasks and email sends post-event.
• Sample: Define process/flow triggering email with survey at event closure.
3.10. Microsoft Power Automate
• Feature: Email and Teams Connector — Survey trigger flows for participants post-event.
• Sample: Flow to send MS Forms invite via Outlook connector on event trigger.
3.11. Slack
• Feature: Incoming Webhooks/Bots — Send direct survey links to participants.
• Sample: Bot posts feedback prompt in direct messages based on event participants list.
3.12. WhatsApp Business API
• Feature: Message Templates — Send post-event feedback request via WhatsApp.
• Sample: Use API to trigger feedback flow with dynamic links.
3.13. Airtable
• Feature: Automations & Webhooks — Email/SMS triggers based on record updates.
• Sample: Outbound automation when attendance/feedback-needed field changes.
3.14. Monday.com
• Feature: Integration Recipes — Survey action on status change in item (e.g., event done).
• Sample: Recipe to send feedback email/SMS when event board updates to “Complete.”
3.15. Eventbrite
• Feature: Post-Event Email API — Automated follow-up emails to attendees.
• Sample: Set up email follow-up using attendee list from event ID trigger.
3.16. ActiveCampaign
• Feature: Automated Campaigns — Send survey to segmented post-event contacts.
• Sample: Automate campaign trigger using custom field “Event Attended.”
3.17. Freshdesk
• Feature: Customer Satisfaction Survey Automation — Trigger post-event CSAT survey.
• Sample: Configure scenario automations to send CSAT survey linked to closed event tickets.
3.18. JotForm
• Feature: API Submission Invites — Send unique JotForm links for feedback.
• Sample: Use API to assign and send each participant a secure form link.
3.19. Pabbly
• Feature: Automation Workflow — Multi-channel survey requests post-event.
• Sample: Set workflow to send feedback via email or SMS on event end trigger.
3.20. Klaviyo
• Feature: Event-Based Flows — Survey emails based on event triggers.
• Sample: Flow triggered by event attendance integration sends survey to matching contacts.
3.21. SurveySparrow
• Feature: API Integration and Logic — Personalized survey invites to event attendees.
• Sample: POST to Create Survey Invite API on trigger from completed events list.
3.22. Intercom
• Feature: Automated In-app or Email Messages — Send feedback surveys after participant logs event conclusion.
• Sample: Set auto message trigger by user attribute “event attended” status.

Benefits

4.1. Ensures fast, consistent feedback capture at scale.
4.2. Reduces manual work and errors for staff.
4.3. Increases response rates via channel diversity and automation.
4.4. Integrates results instantly into analytics and CRM, enabling actionable insights.
4.5. Supports compliance and operational improvement for aeroclub event management.