Automated follow-up sequences for non-attendees

Purpose

1. Automate communications to event invitees who registered but did not attend, ensuring engagement, collecting feedback, and offering follow-up resources.

2. Enables automated reminders, links to session recordings, CPD material delivery, and feedback form distribution.

3. Automates escalated follow-ups for high-value contacts and automatedly integrates non-attendance data with CRM or membership records for future event automation and analytics.

4. Guarantees all non-attendees are automatically nurtured for continued involvement while automating compliance with continuing education requirements in the architecture sector.

Trigger Conditions

1. Automated trigger when event end time passes and attendee status is marked absent in the event platform.

2. Automator initiates on update from attendance tracking (e.g., RFID, QR scan, check-in apps, virtual participation logs).

3. Automation activates if confirmation of non-attendance exists in email response or survey submissions.

Platform Variants

1. Twilio SMS

• Feature: Automate SMS messages; configure automated SMS notifications for non-attendee numbers via Events API webhook.
  

2. SendGrid

• Feature: Automates follow-up email campaigns; configure Automation API to deliver dynamic content to absent participants.
  

3. Mailchimp

• Feature: Automator for segmented emails; set up Event API integration with Audience Segmentation for non-attendee flows.
  

4. Outlook (Microsoft Graph API)

• Feature: Automates calendar event pull and Outlook mail compose; use /calendar and /sendMail endpoints for non-attendee list and automated outreach.
  

5. Google Calendar + Gmail (Google APIs)

• Feature: Automatedly fetch RSVP status, filter non-attendees, trigger Gmail API for templated automated emails.
  

6. Salesforce

• Feature: Automates campaign member status updates and Process Builder/Flow automation for follow-up tasks.
  

7. HubSpot

• Feature: Automatable workflow for non-attendee property; configure Workflow Automation to trigger emails and tasks for non-attendances.
  

8. Zoom

• Feature: Automate retrieval of non-attendee webinar reports via Reports API, automate follow-up through integrated automator.
  

9. Eventbrite

• Feature: Automatable attendee data processing via Event Webhooks; follow-up flows configured using Attendee Status via API.
  

10. Microsoft Teams (Graph API)

• Feature: Automates extraction of meeting attendance; triggers follow-up via automated Outlook mail or Teams notifications.
  

11. Slack

• Feature: Automator for DM or channel notifications to absent invitees using Events API and workflow builder.
  

12. ActiveCampaign

• Feature: Automates email and SMS triggers based on custom event tags (non-attendee) via automatable Automations settings.
  

13. Zoho CRM

• Feature: CRM automation; workflow rules for event non-attendance status to trigger tasks/emails automatically.
  

14. Pipedrive

• Feature: Automate activity records for non-attendance; trigger Campaigns app for automated follow-up.
  

15. Typeform

• Feature: Automate sending non-attendee feedback forms via API on specific event triggers.
  

16. SurveyMonkey

• Feature: Automated feedback survey distribution via API to filtered non-attendee segments.
  

17. Intercom

• Feature: Automates chat/email follow-up for absent contacts using custom event triggers in automator bots.
  

18. WhatsApp Business API

• Feature: Automatable personalized WhatsApp messages triggered to non-attendee groups.
  

19. Airmeet

• Feature: Automates export of non-attendance data; triggers follow-up sequences using Webhooks.
  

20. Marketo

• Feature: Automates smart campaign logic for non-attendees using Smart List and Email Automation.
  

21. Brevo (ex Sendinblue)

• Feature: Automator emails to subsets tagged as absentees; API triggers transaction emails automatically.
  

22. ClickSend

• Feature: Automates multi-channel SMS/email correspondence for non-attendance via API.
  

23. Monday.com

• Feature: Automated non-attendance tracking and notification via automations linked to event boards.
  

24. Airtable

• Feature: Automator for event database update; triggers emails/SMS for those marked as non-attending.
  

Benefits

1. Automates and scales outreach for member retention and CPD compliance.

2. Automator ensures no non-attendee is missed; centralizes data for reporting and analytics.

3. Reduces manual work and operational cost with automated follow-up sequences.

4. Strengthens professional engagement and improves educational offerings via feedback automation.

5. Supports auditable tracking for accreditation and internal requirements through systemized automating.