Multichannel event promotion (social media, email, SMS)

Purpose

1.1. Automate the process of promoting events across multiple digital channels—social media, email, and SMS—for art centers.
1.2. Streamline event awareness, ticketing, and engagement campaigns by automating personalized and scheduled communications.
1.3. Ensure consistent branding and deliver event notifications, reminders, and updates automatedly to segmented audiences using automatable sequences.
1.4. Reduce manual campaign configuration, thereby automating repetitive outreach tasks and enabling staff to focus on creative programming.

Trigger Conditions

2.1. New event creation or event update in the event management system automates notification broadcast.
2.2. Scheduled date milestones (e.g., 4 weeks, 1 week, 1 day before event) trigger automated campaign launches.
2.3. Ticket sales thresholds or performance data automate follow-up promotional pushes.
2.4. Contact list updates or new audience segments enable automated, targeted communications.

Platform Variants

3.1. Meta (Facebook/Instagram)
• Graph API: Automate post scheduling, event creation, story placement by configuring /me/feed, /me/events endpoints.
3.2. Twitter (X)
• v2 API: Automate tweet posting, thread scheduling via POST /tweets.
3.3. LinkedIn
• Share API: Automate company page updates, automated event sharing using POST /ugcPosts.
3.4. YouTube
• Data API v3: Automate event trailer upload and playlist updates with /videos.insert, /playlists.insert.
3.5. TikTok
• TikTok for Developers API: Automate video uploads and scheduled post automation via /video/upload.
3.6. WhatsApp Business
• WhatsApp Cloud API: Automate event alerts and RSVP requests using /messages endpoint.
3.7. Twilio SMS
• Programmable Messaging: Automate SMS campaigns, keyword responses by configuring Messaging Services.
3.8. SendGrid
• Mail Send API: Automate campaign sends, contact segmentation using /mail/send, /marketing/contacts.
3.9. Mailchimp
• Campaigns API: Automate email blasts, list segmentation via POST /campaigns, /lists.
3.10. Constant Contact
• v3 API: Automate email series and event RSVP tracking using /emails, /events endpoints.
3.11. ActiveCampaign
• Automations API: Automate multi-step sequences for event reminders and follow-ups through /automations.
3.12. HubSpot
• Marketing Email API: Automate personalized event invitations using /email/public/v1/singleEmail/send.
3.13. Moosend
• Campaigns API: Automate newsletter sends, trigger-based flows with /campaigns.send.
3.14. Salesforce Marketing Cloud
• REST API: Automate journey builder events on event triggers using /messaging/v1/email/messages.
3.15. Google Calendar
• Calendar API: Automate event share, invitation sends by configuring /calendars/events/insert.
3.16. Eventbrite
• Events API: Automate event publishing and attendee messaging using /events, /attendees endpoints.
3.17. Shopify
• Admin API: Automate event promotion in web store banners, email to customers with /admin/api/notifications.
3.18. Discord
• Bot API: Automate event pings, channel announcements using /channels/{channel.id}/messages.
3.19. Slack
• Chat API: Automate workspace-wide event announcements, integrations via /chat.postMessage.
3.20. Telegram
• Bot API: Automate broadcast messages and event reminders with /sendMessage.

Benefits

4.1. Unified, automated cross-channel event campaigns save time and maximize outreach.
4.2. Automated segmentation and scheduling improve audience targeting and engagement.
4.3. Automation reduces manual errors and supports consistent attendee communications.
4.4. Real-time analytics integration enables continuous refinement of automated promotional flows.
4.5. Streamlined automation of multichannel tasks sustains audience attention and drives ticket sales.