Post-event feedback collection and reporting

Purpose

1. Automate post-event feedback collection and reporting for art centers, ensuring timely outreach to attendees, standardized survey collection, tailored follow-up, automated data aggregation, and reporting for continuous improvement of programming and audience engagement.

2. Enable automated delivery of feedback forms, personalized reminder automations, and scheduled delivery of summary reports to management and event organizers.

3. Reduce manual effort by automating survey distribution and consolidating actionable insights from multiple events across disciplines within cultural venues.

Trigger Conditions

1. Event status marked as ‘Completed’ in ticketing or event management system.

2. Attendee list finalized or checked out.

3. Scheduled post-event time lapse (e.g., 2 hours or 1 day after event end).

4. Manual override for immediate or rescheduled automated feedback dispatch.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate sending personalized SMS survey links using Twilio Programmable SMS API; configure webhook to trigger message upon event status change.
  

2. SendGrid

• Feature/Setting: Automate feedback form emails using SendGrid Marketing Campaigns API; preset workflow triggers after attendee leaves event.
  

3. Google Forms

• Feature/Setting: Automate form generation with pre-filled details; use Google Forms API for automated URL creation and batch sending.
  

4. SurveyMonkey

• Feature/Setting: Automate survey distribution, result collection, and export using SurveyMonkey Webhooks and API.
  

5. Typeform

• Feature/Setting: Automate embedded, interactive feedback forms; trigger via Typeform Connect API after event completion.
  

6. Mailchimp

• Feature/Setting: Automate segmented email feedback campaigns post-event using Mailchimp Automation API trigger.
  

7. Slack

• Feature/Setting: Automate internal notifications to event managers; use Slack Incoming Webhooks to deliver real-time feedback reports.
  

8. Airtable

• Feature/Setting: Automate centralized storage and reporting of feedback; configure Airtable Automations for auto-record creation and aggregation.
  

9. HubSpot

• Feature/Setting: Automate personalized email feedback requests to CRM contacts; configure Workflow Automation tools and Email API.
  

10. Salesforce

• Feature/Setting: Automate feedback request flows and lead updates with Salesforce Process Builder and Feedback Management API.
  

11. Zendesk

• Feature/Setting: Automate ticket creation for negative feedback using Zendesk Triggers and API to escalate post-event issues.
  

12. Zapier

• Feature/Setting: Automate cross-platform command chains—for example, Google Sheets → SurveyMonkey → Gmail using multi-step Zaps.
  

13. Microsoft Power Automate

• Feature/Setting: Automate data movement, email surveys, and reporting via Power Automate Flows integrated with Eventbrite and Outlook.
  

14. Jotform

• Feature/Setting: Automate feedback capture forms; use Jotform Publish and Webhooks for broad distribution and automatable reporting.
  

15. Constant Contact

• Feature/Setting: Automate targeted feedback request emails post-event through Automated Email Campaigns API.
  

16. Pabbly Connect

• Feature/Setting: Automate multi-service workflows for survey delivery and response capture using Data Forwarding feature.
  

17. Facebook Messenger

• Feature/Setting: Automate direct attendee messaging with Messenger Bots and Webhooks for instant feedback collection.
  

18. Eventbrite

• Feature/Setting: Automate survey distribution to attendees via Eventbrite API after event status set to “Completed.”
  

19. Trello

• Feature/Setting: Automate feedback action items by creating new cards upon negative responses with Trello API.
  

20. Google Sheets

• Feature/Setting: Automate real-time feedback data logging and summary chart generation using Google Sheets API or App Script triggers.
  

21. ActiveCampaign

• Feature/Setting: Automate personalized email feedback campaigns using ActiveCampaign Automation Workflows and Event Triggers.
  

22. Klaviyo

• Feature/Setting: Automate post-event survey flows for segmented attendee lists; use Klaviyo Flows API for ‘Event attended’ triggers.
  

Benefits

1. Automates monotonous, repetitive tasks, reducing manual labor and human error.

2. Accelerates feedback collection for faster actionable insights and automatable reporting.

3. Enhances attendee engagement and satisfaction through timely, automated communication.

4. Consolidates feedback from multiple sources, powering automated data-driven improvement in programming and operations.

5. Ensures consistent outreach, leveraging automation for scalable, repeatable post-event processes.