Event & Performance ManagementPurpose
1.2. Automate the end-to-end survey distribution and collection, reduce manual input, ensure timely outreach, and collate actionable analytics for organizers.
1.3. Store responses for longitudinal analysis and reporting across multiple events and seasons, enabling data-driven decision-making for artistic direction and logistical improvements.
Trigger Conditions
2.2. Attendee mark-out time in access control or check-out digital logs.
2.3. Scheduled date/time post-show (e.g., 1 hour after curtain call).
2.4. Manual batch trigger by event manager for special circumstances.
2.5. New attendee entry detected in CRM at post-event timestamp.
Platform Variants
• Feature: Programmable Messaging API
• Setting: Send personalized SMS with survey link post-event. Example: Configure POST to /Messages with attendee’s number and event-specific content.
3.2. SendGrid
• Feature: Mail Send API
• Setting: Automate email dispatch with embedded survey URL; set API call with recipient, subject, and HTML content post-event.
3.3. Mailchimp
• Feature: Campaigns/Automations
• Setting: Trigger email campaigns via API when attendee added to post-event segment.
3.4. SurveyMonkey
• Feature: Webhooks/API
• Setting: Generate unique survey links; collect responses and pull results via GET /surveys/{id}/responses.
3.5. Google Forms
• Feature: Pre-filled Link Generation
• Setting: Distribute custom links using formResponse POST endpoint tailored for attendee.
3.6. Typeform
• Feature: Webhooks & API
• Setting: Automate survey creation and invite sending through POST /responses API.
3.7. HubSpot
• Feature: Workflows
• Setting: Automatically send feedback surveys using Workflow/Sequences module attached to deals/contacts.
3.8. Salesforce
• Feature: Process Builder/Flows
• Setting: Upon custom event record update, trigger outbound survey request using Flow and email action.
3.9. Zendesk
• Feature: Trigger/Automations
• Setting: Post-ticket closure, auto-dispatch CSAT/feedback form via email.
3.10. Intercom
• Feature: Series/Outbound Messages
• Setting: Send targeted in-app message or email post-event participation log via API or UI.
3.11. Outlook 365
• Feature: Power Automate
• Setting: When new Outlook event ends, use Power Automate to send survey email.
3.12. Gmail API
• Feature: Messages.send
• Setting: Automate feedback request email for selected contacts after calendar event detected.
3.13. Airtable
• Feature: Automations/Webhooks
• Setting: When a show record status changes to “Completed,” trigger outbound webhook with survey link.
3.14. Slack
• Feature: Scheduled Messages
• Setting: Post-show message to channel with feedback survey using chat.scheduleMessage or Incoming Webhook.
3.15. Microsoft Teams
• Feature: Power Automate/Adaptive Cards
• Setting: Auto-post adaptive card survey in relevant team channel post-event.
3.16. Eventbrite
• Feature: Webhooks
• Setting: On “Event Ended,” trigger API workflow to send surveys to all attendees via email.
3.17. Zoho CRM
• Feature: Workflow Rules
• Setting: Update event record triggers survey email using email templates API.
3.18. Constant Contact
• Feature: Email Campaign API
• Setting: Add attendees to new list and trigger campaign with survey after event completion.
3.19. Jotform
• Feature: Prefill API/Webhooks
• Setting: Create prefilled Jotform survey and dispatch URLs using API to event mailing list.
3.20. Pabbly Connect
• Feature: Workflow Automations
• Setting: Event attendance triggers automatic feedback email via the built-in mailer module.
Benefits
4.2. Unifies data collection across platforms for centralized feedback reporting.
4.3. Minimizes manual labor, reduces human error, optimizes follow-up timing.
4.4. Presents a professional, timely approach to community engagement and improvement.
4.5. Facilitates granular analysis of show success and audience sentiment for ongoing enhancement.