Event & Performance ManagementPurpose
1.2. Instantly notify waitlisted individuals when tickets become available through cancellations, enabling quick reallocation and improved attendance.
1.3. Automate communication, booking, seat adjustment, and record keeping to minimize manual oversight and boost patron satisfaction.
1.4. Integrate with multiple communication and ticketing channels to synchronize status updates and optimize the booking flow end-to-end.
Trigger Conditions
2.2. Ticket cancellation or order expiration opens new vacancy.
2.3. New registration attempts for a fully booked event.
2.4. Changes to event schedule (e.g., expanded seating) occur.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: “Programmable Messaging” API; configure trigger for ticket status updates; preformat SMS content for waitlist join and offer notifications.
3.2. SendGrid
• Feature/Setting: “Transactional Templates” and “Mail Send” endpoint for automated email updates on waitlist status, ticket offers, and reminders.
3.3. Google Sheets
• Feature/Setting: Use Sheets API for live waitlist tracking; automate row additions, status updates, and trigger event-based script executions.
3.4. Eventbrite
• Feature/Setting: “Webhooks” for sold-out/canceled event triggers and API endpoints to update waitlist records and issue invitations.
3.5. Mailchimp
• Feature/Setting: “Automations” for segmented communications; sync waitlist status to audiences via API-triggered flows.
3.6. Airtable
• Feature/Setting: Use “Automations” and API to manage and update waitlist records, and send status notifications.
3.7. Slack
• Feature/Setting: “Incoming Webhooks” or “Bot messaging” to send internal notifications to staff when waitlist or capacity changes.
3.8. Zoom
• Feature/Setting: “Webinar Registration” API to automate waitlist handling for virtual performances.
3.9. Microsoft Teams
• Feature/Setting: “Connector” for channel notifications when waitlist slots are cleared or new users sign up.
3.10. Salesforce
• Feature/Setting: “Process Builder” with REST API to automate contact updates and track engagement for waitlisted contacts.
3.11. Zapier
• Feature/Setting: “Webhooks” and “Multi-step Zaps” to coordinate ticketing and communication between services.
3.12. Shopify
• Feature/Setting: “Shopify Admin API” for managing ticket inventory and automating customer communication around restocks.
3.13. Outlook
• Feature/Setting: “Calendar API” and email triggers to automate meeting/ticket confirmations and waitlist updates.
3.14. Facebook Messenger
• Feature/Setting: “Messenger Send API” to automate interactive DM notifications to waitlisted users as status changes.
3.15. WhatsApp Business
• Feature/Setting: “Cloud API” integration for personalized waitlist notifications and offer links.
3.16. Stripe
• Feature/Setting: “Payment Intent API” to automate payment requests when waitlist slots open and manage failed payments.
3.17. WooCommerce
• Feature/Setting: “REST API” for real-time stock management and waitlist-based checkout flows.
3.18. HubSpot
• Feature/Setting: “Workflows” and “Contact Properties” API to automate email/SMS outreach and update lifecycle stages.
3.19. Discord
• Feature/Setting: “Bot API” to message community members when waitlist opportunities become available.
3.20. Trello
• Feature/Setting: “Webhook/Automation” to visualize and track waitlist status across various shows.
3.21. Pipedrive
• Feature/Setting: “Deal Management API” to log waitlist progression and aide follow-ups on opened slots.
Benefits
4.2. Real-time, multi-channel communication improves attendee experience.
4.3. Maximized event attendance and improved revenue by backfilling seats instantly.
4.4. Enhanced reporting and visibility for event organizers across all statuses.
4.5. Reduced no-shows by quick notification and confirmation processes.