Event & Performance ManagementPurpose
1.2. Minimize manual data entry, ensuring timely, consistent, and error-free publishing.
1.3. Increase audience engagement with up-to-date event visibility, supporting marketing, ticket sales, and community participation.
1.4. Automate syncing across multiple website platforms and calendar integrations to prevent discrepancies.
1.5. Enable coordinated promotion across regional or partner organizations’ event listings.
Trigger Conditions
2.2. New event creation within designated spreadsheet, database, or form.
2.3. Manual flag for “publish to calendar” checked by authorized staff.
2.4. Scheduled routine (e.g., nightly or hourly scan) for new or updated events.
2.5. External submission accepted and validated for quality control.
Platform Variants
3.1. Google Calendar
• Feature/Setting: v3 Calendar API – Events: insert method
• Sample: Configure ‘Events › Insert’ endpoint with mapping to event fields, set OAuth 2.0 credentials.
3.2. Microsoft Outlook Calendar (Office 365)
• Feature/Setting: Microsoft Graph API – Create Event
• Sample: Connect Graph API, POST to /me/events with structured JSON payload.
3.3. WordPress
• Feature/Setting: REST API – Create Post
• Sample: POST event data to /wp-json/wp/v2/posts, tagging by calendar category.
3.4. Eventbrite
• Feature/Setting: Event Management API – Create Event
• Sample: Authenticate with OAuth, POST event data to /v3/events/.
3.5. Facebook Pages
• Feature/Setting: Graph API – Page Events
• Sample: POST to /{page-id}/events with title, description, and timings.
3.6. Google Sheets
• Feature/Setting: Append Row
• Sample: Use Sheets API to append event data to designated “Events Calendar” tab.
3.7. iCal/ICS File Generation
• Feature/Setting: Dynamic ICS File Creation
• Sample: Script transformation of event data into ICS format; save to server for calendar feeds.
3.8. Zapier
• Feature/Setting: Google Calendar: Create Detailed Event
• Sample: Map data fields from source app, schedule trigger on new/updated row.
3.9. Notion
• Feature/Setting: Database API – Create Page
• Sample: POST event details as a new item in the “Calendar” database.
3.10. Squarespace
• Feature/Setting: Events Collection API
• Sample: Use API key, POST event data to “Events” collection endpoint.
3.11. Wix
• Feature/Setting: Wix Events API – Create Event
• Sample: Authorize site, POST event object to the events endpoint.
3.12. Trello
• Feature/Setting: Create Card
• Sample: Populate a new card in a dedicated “Events Calendar” board/list.
3.13. Slack
• Feature/Setting: Events API & Reminders
• Sample: Send a scheduled message or create a channel event via API for reminders.
3.14. AirTable
• Feature/Setting: Create Record
• Sample: API call to “Calendar” base, insert event attributes as record fields.
3.15. Mailchimp
• Feature/Setting: Email Automation Trigger
• Sample: New event triggers calendar campaign via transactional email API.
3.16. HubSpot
• Feature/Setting: Create Engagement
• Sample: HubSpot API creates calendar engagement post with event details.
3.17. Asana
• Feature/Setting: Create Task
• Sample: POST to /tasks with due date equals performance date for calendar visualization.
3.18. Jotform
• Feature/Setting: Webhook Integration
• Sample: On form submit, POST data via webhook to event calendar sync endpoint.
3.19. Salesforce
• Feature/Setting: Create Event Object
• Sample: Use REST API to insert new Event with required fields.
3.20. Meetup
• Feature/Setting: Meetup Events API – Create Event
• Sample: API key, POST details for new event to group’s event list.
3.21. Joomla
• Feature/Setting: JEvents or similar calendar extension API
• Sample: POST event data to extension endpoint, trigger calendar update.
3.22. Drupal
• Feature/Setting: Content Entity API
• Sample: Use API to create or update event content entity tied to public calendar.
3.23. Zoho Calendar
• Feature/Setting: Events API
• Sample: Authenticate, POST to /calendars/{calendarId}/events with JSON body.
3.24. Basecamp
• Feature/Setting: Schedule – Create Event
• Sample: Use Write API, insert new event into project schedule.
3.25. Google Sites
• Feature/Setting: Embed Calendar or API Content Injection
• Sample: Programmatically update embedded calendar via API/ICS feed.
Benefits
4.2. Reduces human error, miscommunication, and event listing delays.
4.3. Ensures synchronization across owned and partner digital assets.
4.4. Promptly notifies audiences with up-to-date performance schedules.
4.5. Frees staff time for higher-value event management tasks.
4.6. Scalable to additional platforms as organizational footprint grows.
4.7. Enables faster marketing calendar pivots in dynamic performance environments.
4.8. Provides audit trail of publication for compliance and reporting.
4.9. Supports accessibility with multi-channel event publication.
4.10. Facilitates community involvement by keeping public-aware of every upcoming performance.