Event & Performance ManagementPurpose
1.2. Provide stakeholders with real-time notifications on ticket sales status and inventory.
1.3. Facilitate rapid operational decisions such as marketing pushes or opening new sections.
1.4. Allow for quick capacity management and communication to event staff regarding sales trends, sellouts, or sudden surges.
1.5. Offer automated data logging for historical sales performance analysis and reporting.
Trigger Conditions
2.2. Ticket inventory is updated (new allocation, cancellations, or refunds processed).
2.3. Milestone thresholds reached (e.g., 25%, 50%, 75%, sold out).
2.4. Custom trigger (date/time, particular performance, or promo code activity).
Platform Variants
3.1. Stripe
• Feature: Webhooks for successful payments
• Setting: Configure 'checkout.session.completed' webhook to send real-time event data
3.2. Eventbrite
• Feature: Webhooks for ticket sale events
• Setting: "order.placed" webhook for real-time order notifications
3.3. Brown Paper Tickets
• Feature: API for ticket sales reporting
• Setting: GET /sales-data with interval polling
3.4. Universe
• Feature: Webhooks for new orders
• Setting: Use 'order.created' webhook endpoint
3.5. Ticket Tailor
• Feature: Webhooks integration
• Setting: Set up webhook for 'ticket.purchased' events
3.6. Mailgun
• Feature: Transactional email API
• Setting: Use messages/send endpoint for notification delivery
3.7. Twilio SMS
• Feature: Programmable Messaging API
• Setting: Send notification SMS to staff via POST /Messages
3.8. Slack
• Feature: Incoming webhooks
• Setting: Post ticket alerts in specific channels
3.9. Microsoft Teams
• Feature: Incoming webhook
• Setting: Push real-time ticket updates to Teams channels
3.10. Discord
• Feature: Webhook integrations
• Setting: Post to event management text channels
3.11. Pushover
• Feature: Push notification API
• Setting: Trigger user/group notifications via API endpoint
3.12. Google Sheets
• Feature: Sheets API
• Setting: Append ticket sale data to shared sheet for tracking
3.13. Airtable
• Feature: API for database updates
• Setting: Create new ticket records with PATCH /records
3.14. Zapier
• Feature: Multi-platform integration triggers
• Setting: Configure Zap on ticket sale event
3.15. Trello
• Feature: Card creation API
• Setting: Generate new card under “Ticket Sales” list for each purchase
3.16. SendGrid
• Feature: Transactional Email API
• Setting: POST /mail/send for performance alerts
3.17. Firebase Cloud Messaging
• Feature: Push Notification Service
• Setting: Send topic-based notifications to event staff apps
3.18. Notion
• Feature: API for database updates
• Setting: Create entry for every sale or status alert
3.19. Monday.com
• Feature: Board automation API
• Setting: Add/update ticket records automatically
3.20. Asana
• Feature: Task/project update API
• Setting: Create new task or comment on milestone sales achieved
3.21. Facebook Messenger
• Feature: Send API
• Setting: Push notifications to event marketing chat groups
Benefits
4.2. Reduces manual checking and risk of overbooking or under-filled events.
4.3. Enables targeted team communications; ensures key staff is informed.
4.4. Logs all sales in real time for error-free reporting and compliance archives.
4.5. Enhances patron experience—no surprise sellouts or delays in status updates.