Feedback survey dispatch post-event

Purpose

1.1. The purpose is to automate dispatch of post-event feedback surveys to all hockey field event participants, staff, and guests, immediately following a match, tournament, or training session, capturing performance, experience, and logistical feedback efficiently.
1.2. This automatable workflow ensures no surveys are missed, accelerates data collection, supports rapid improvements, and facilitates compliance reporting and accreditation reviews.
1.3. Automating survey dispatch aims to reduce manual workload, eliminate delays, secure higher response rates, and enable timely, data-driven analysis for event quality enhancement across all levels of hockey field management.

Trigger Conditions

2.1. Event status automatically updates to "Completed" in event management software.
2.2. Automated timestamp triggers at end of scheduled event or upon digital sign-off by admin.
2.3. Presence confirmation: Automated attendance record integration, ensuring only actual attendees receive survey.
2.4. Scan/checkout workflow automatically detects participant exit from venue.
2.5. Custom trigger: Scheduler automatically dispatches survey at a fixed offset (e.g., 2 hours post-event end time).

Platform Variants

3.1. Twilio SMS
 • Feature/Setting: Automate outbound SMS survey links using Programmable SMS API; e.g., POST to /Messages with recipient data and survey URL.
3.2. SendGrid
 • Feature/Setting: Automate transactional email with survey link; use Send Single Email API endpoint with dynamic recipient and event fields.
3.3. Mailchimp
 • Feature/Setting: Automate segmented campaign via 'Trigger Email' in Journeys; pass event-specific tags for individualized dispatches.
3.4. SurveyMonkey
 • Feature/Setting: Automate survey distribution using Send Survey API; configure automated list import, trigger send on event_id completion.
3.5. Google Forms
 • Feature/Setting: Automate survey link dissemination through Apps Script or Google Forms API 'responses.create', triggered by event completion.
3.6. Microsoft Power Automate
 • Feature/Setting: Automate “Send a survey when an event ends” flow with Forms/Outlook trigger; uses event calendar for automated detection.
3.7. Slack
 • Feature/Setting: Automate survey post via Incoming Webhook or Workflow Builder with survey link to attending team channel after event wraps.
3.8. HubSpot
 • Feature/Setting: Automate workflow to enroll contacts post-event and trigger Feedback Survey Email using 'Workflows' automator.
3.9. Salesforce
 • Feature/Setting: Automate Process Builder workflow to dispatch post-event survey emails using 'Email Alert' on custom object update.
3.10. Zapier
 • Feature/Setting: Automate workflow linking event completion (Trigger) to survey tool (Action), e.g., Google Calendar Event End → Typeform Email Invite.
3.11. ActiveCampaign
 • Feature/Setting: Automate segmented campaign sending survey email with 'Post-Event' automation trigger and dynamic fields.
3.12. Typeform
 • Feature/Setting: Automate personalized invitations using Responses API and automated email route based on event data.
3.13. Pipedrive
 • Feature/Setting: Automate workflow to send survey via CRM Automation on deal or activity marked “Won” or “Completed” for hockey events.
3.14. Eventbrite
 • Feature/Setting: Automate post-event email to registrants via Event Completion trigger using 'Attendee Emails' endpoint.
3.15. Klaviyo
 • Feature/Setting: Automate feedback survey flow by post-event segment trigger; trigger campaign with URIs auto-personalized.
3.16. Intercom
 • Feature/Setting: Automate in-app survey message using Conversation Automation post-event flag detection.
3.17. Genesys Cloud
 • Feature/Setting: Automate survey dispatch by architect workflow integrating with event CRM on session wrap-up (Post-Interaction Workflow).
3.18. Constant Contact
 • Feature/Setting: Automate custom email trigger through API integration, send campaign to contact list created post-event.
3.19. SurveySparrow
 • Feature/Setting: Automate sharing surveys using Email Share API, configure upon event’s automated status change.
3.20. Zoho Survey
 • Feature/Setting: Automate survey invitation via Survey Distribution API; schedule automated triggers based on Zoho CRM event close.

Benefits

4.1. Automating eliminates manual follow-up, increasing operational efficiency for event organizers.
4.2. Automated workflows maximize the timeliness of dispatch, ensuring feedback is fresh and actionable.
4.3. Multi-platform automation ensures outreach diversity, catering to different participant communication preferences.
4.4. Automating ensures high respondent coverage and consistent tracking across corporate hockey tournaments.
4.5. Automated processes support KPI measurement, compliance, accreditation, and quality improvement with less human error.
4.6. Automation enables scheduling flexibility (immediate or delayed sends) and intelligent segmentation, enhancing survey relevance.
4.7. Automatable flows make regular post-event feedback routine, driving organizational learning and participant satisfaction.