Digital event reminders and follow-ups

Purpose

1. Automate digital event reminders and follow-ups for Arboretum-based recreation facilities in Parks & Gardens, specifically focused on Tree Collections.

2. Automating notifications reduces no-shows, boosts attendee engagement, and enables nurturing relationships with the public and members.

3. Automation ensures timely delivery of event updates, reminders, thank-yous, and follow-up feedback requests across multiple digital channels.

4. Automator sequences help increase registration, retention, and ongoing education attendance.

5. Provides flexible, automatable options for both one-time and recurring educational or recreational programs.

Trigger Conditions

1. New event added or scheduled in a calendar or booking system.

2. User RSVP or registration confirmation detected.

3. Pre-set intervals (hours/days before event) for reminders.

4. Completion or check-in at event to trigger follow-up automation.

5. Customer feedback or satisfaction lapse post-event.

6. Payment or donation confirmation received.

Platform Variants

1. Twilio SMS

• Feature/Setting: Use Messages API (`/v1/Accounts/{AccountSid}/Messages.json`) to automate SMS reminders at scheduled intervals.
  

2. SendGrid

• Feature/Setting: Single Send API (`v3/mail/send`) to automate personalized reminder and follow-up emails with event details and links.
  

3. Mailchimp

• Feature/Setting: Automations > Email series – automates event campaign and post-event surveys via their Journeys API.
  

4. Slack

• Feature/Setting: Incoming Webhooks integration to automatedly post event reminders to group channels and direct messages.
  

5. Google Calendar

• Feature/Setting: Use Push Notifications API to trigger automated reminders based on scheduled events.
  

6. Microsoft Teams

• Feature/Setting: Automate scheduled card messages to event channels using Teams Messaging API.
  

7. WhatsApp Business API

• Feature/Setting: Automates opt-in attendee WhatsApp messages via `/v1/messages` endpoint for reminders and feedback.
  

8. HubSpot

• Feature/Setting: Workflows Tool automates reminder and follow-up email/CRM task creation for registrants.
  

9. Salesforce

• Feature/Setting: Marketing Cloud Journeys API to automate multi-touch outreach pre- and post-event.
  

10. ActiveCampaign

• Feature/Setting: Automations Builder triggers reminders, SMS, and follow-ups on attendee status change via Contacts/Deals API.
  

11. Zoom

• Feature/Setting: Webinar API (`/v2/webinars/{webinarId}/registrants`) automates sending join reminders to registered participants.
  

12. Eventbrite

• Feature/Setting: Webhooks or Email API automates attendee notifications for upcoming and past events.
  

13. Google Sheets

• Feature/Setting: Google Apps Script automation to send email/SMS reminders based on sheet data changes.
  

14. Outlook

• Feature/Setting: Use Microsoft Graph API to automate scheduled calendar-based reminders to invitees.
  

15. ClickSend

• Feature/Setting: SMS API automates instant or scheduled texts to event participants.
  

16. Constant Contact

• Feature/Setting: EventSpot automator for registration-based automated reminders and thank-you emails.
  

17. Zoho CRM

• Feature/Setting: Workflow Rules automates multi-channel follow-ups and reminders for leads/contacts.
  

18. Airtable

• Feature/Setting: Automations module with email/SMS actions automates custom reminders on date triggers.
  

19. Pipedrive

• Feature/Setting: Workflow Automation triggers automated reminder emails or tasks on event milestones.
  

20. Facebook Messenger API

• Feature/Setting: Automate reminders using `/me/messages` endpoint to send event reminders and follow-ups to subscribers.
  

Benefits

1. Automated reminders reduce manual labor, eliminating repetitive messaging tasks.

2. Automation ensures no event, attendee, or follow-up is forgotten, resulting in higher attendance.

3. Automator increases attendee engagement, driving higher feedback and repeat visits for arboretums.

4. Automatedly increases visibility of educational activities in the Parks & Gardens sector.

5. Multi-platform automating reaches wider audiences with minimal management overhead.