Events & Promotion ManagementPurpose
1.2. Automates identification of event participation, delivery of targeted offers, and personalized content distribution post-event.
1.3. Automates segmentation and scheduling so each attendee receives unique messages based on preferences, event behavior, and purchase history.
1.4. Enables automation for sending discounts, exclusive membership invitations, or surveys tailored to attendee actions.
Trigger Conditions
2.2. Automator monitors event end time and auto-schedules follow-ups within defined hours or days.
2.3. Automates based on attendee interaction data such as drink choice, frequency of visits, or special requests.
Platform Variants
• Feature/Setting: Automated SMS API — configure recipient, personalize with attendee info, schedule via programmable SMS endpoint.
3.2. SendGrid
• Feature/Setting: Automated email via Marketing Campaigns API — dynamic templates with attendee-specific offers, auto-triggered sequence after event.
3.3. Mailchimp
• Feature/Setting: Automated Customer Journeys — use webhook API to enroll event attendees and dispatch tailored promotional emails.
3.4. Salesforce
• Feature/Setting: Automation with Process Builder/Flow Builder — auto-trigger follow-up tasks and personalized email sends via CRM data.
3.5. HubSpot
• Feature/Setting: Workflow Automator — configure post-event offer emails, automate segmentation, and trigger SMS using integrations.
3.6. ActiveCampaign
• Feature/Setting: Automated Email/SMS sequences via API, personalized based on event tags and attendee actions.
3.7. Zoho CRM
• Feature/Setting: Workflow automation for event leads, auto-send personalized follow-ups and offers using Zoho Campaigns.
3.8. Google Sheets
• Feature/Setting: Automated row updates — trigger Apps Script to send emails/SMS upon new attendee log entry.
3.9. Airtable
• Feature/Setting: Automations with triggers on form submission, use scripting block/API for automated notifications.
3.10. Eventbrite
• Feature/Setting: Integration webhook triggers on event check-ins; automates downstream messaging flows.
3.11. PipeDrive
• Feature/Setting: Deal automation — configure auto-email/SMS after marking event participation in deals.
3.12. Shopify
• Feature/Setting: Automated workflow for post-event offer codes; email automation via Shopify Flow.
3.13. Slack
• Feature/Setting: Automated reminders/messages via Slack API to staff for manual follow-up or to internal event channels.
3.14. WhatsApp Business API
• Feature/Setting: Automated WhatsApp message dispatch; personalize offers using templates/variables.
3.15. Microsoft Dynamics 365
• Feature/Setting: Customer Insights and Automated Campaigns — trigger follow-up based on event data.
3.16. Intercom
• Feature/Setting: Automated Messenger Campaigns — event attendee tagging auto-sends personalized messages.
3.17. SurveyMonkey
• Feature/Setting: Automated survey dispatch by API, follow-up based on survey response status.
3.18. Zoom
• Feature/Setting: Webinar attendee webhook triggers post-event automations via integrations.
3.19. Klaviyo
• Feature/Setting: Automated Flow for behavior-triggered follow-up based on event attendance segment.
3.20. Facebook Messenger API
• Feature/Setting: Automated bot messages after event via attendee data synchronization from CRM.
Benefits
4.2. Automates upsell opportunities for add-on drinks, event re-bookings, or memberships.
4.3. Automator reduces manual work for staff and eliminates omissions in outreach.
4.4. Ensures automatable, consistent, and traceable guest contact for reporting and performance optimization.
4.5. Automating feedback collection and offer redemption tracking enhances future campaign targeting and event success.