Fan & Customer EngagementPurpose
1.2. Purpose is to automatedly grow fanbase, retain engagement, personalize communication, and convert mailing list subscribers into loyal fans or customers using automation workflows.
Trigger Conditions
2.2. Fan subscribes via social media ad conversion, SMS keyword, or QR code at live event.
2.3. Event ticket purchased with opt-in box checked.
2.4. Manual admin entry of fan contact at booth or merch table, automating instant onboarding.
Platform Variants
• Feature/Setting: Audience API — automate add contact to mailing list and trigger onboarding automation series.
3.2. ActiveCampaign
• Feature/Setting: Automations — configure automated welcome email, tag new contacts, segment by source using API.
3.3. SendGrid
• Feature/Setting: Marketing Campaigns API — automate email sequence on opt-in event.
3.4. Salesforce
• Feature/Setting: Marketing Cloud Journeys — automate multi-channel onboarding via API trigger.
3.5. HubSpot
• Feature/Setting: Workflows — automate add/follow up with new contact, segment list by event via API.
3.6. Constant Contact
• Feature/Setting: Automated Email Series — API subscribes fan, triggers multi-step onboarding.
3.7. Twilio
• Feature/Setting: SMS Programmable Messaging — automate SMS opt-in and send welcome text series.
3.8. Typeform
• Feature/Setting: Webhooks — automate data collection and immediate CRM entry with onboarding email.
3.9. Google Sheets
• Feature/Setting: API/Google Apps Script — automatedly log new fans, trigger onboarding via third-party automation.
3.10. Slack
• Feature/Setting: Incoming Webhooks — notify team in real time on every new opt-in via automation.
3.11. Zapier
• Feature/Setting: Multi-step Zaps — bridge opt-in to multiple channels/services (auto-create fan in CRM, email).
3.12. Klaviyo
• Feature/Setting: Automated Flows — build fan onboarding by source, automate series send via API.
3.13. Shopify
• Feature/Setting: Customer Create Webhook — automate mailing list sync and automated thanks email.
3.14. Facebook Leads
• Feature/Setting: Graph API — automate subscription to list from lead ad, immediate onboarding automation.
3.15. Ticketmaster
• Feature/Setting: Webhooks/API — automate ticket buyer opt-in pass to automation workflow.
3.16. Squarespace
• Feature/Setting: Form Submissions — integrate API to automate data to mailer and onboarding.
3.17. Eventbrite
• Feature/Setting: Webhook/API Connect — automate attendee opt-in sync and welcome flow.
3.18. ConvertKit
• Feature/Setting: Automated Sequences — opt-in API creates personalized onboarding experience.
3.19. AWeber
• Feature/Setting: Automation Rules — automate list add, send onboarding campaign via API.
3.20. Pipedrive
• Feature/Setting: Add Person API — integrate opt-in automation to CRM, trigger sales/marketing nurture.
3.21. Google Contacts
• Feature/Setting: API Sync — automate fan contact entries, trigger automated email or SMS onboarding.
3.22. Notion
• Feature/Setting: Notion API — automate list update, onboard new fans with embedded guide/welcome links.
Benefits
4.2. Increases fan engagement and conversion by automatedly onboarding with personalized content.
4.3. Reduces manual effort for band/management; fan data and outreach become fully automatable.
4.4. Enables fast, consistent welcome for every fan, regardless of geographic location or time.
4.5. Automator workflows allow instant CRM sync, segmentation, and smart marketing at scale.
4.6. Automation ensures new fans never slip through the cracks, boosting long-term retention.