Purpose
1.2. Present optional add-ons contextually during online, mobile, or assisted guest bookings for animal watering hole farm-stays and interactive pet attractions.
1.3. Capture guest preferences and payment in a unified flow, triggering relevant operations (e.g., meal preparation, activity guides, or special requests).
Trigger Conditions
2.2. Edit or upgrade request from existing booking.
2.3. Specific guest segments identified (e.g., families, repeat guests, first-timers) or booking milestones reached (confirmation, pre-arrival).
Platform Variants
• Feature: Payment links and checkout sessions
• Sample: Create upsell products, embed add-on selection at checkout, capture in one transaction.
3.2. Shopify Plus
• Feature: Scripted upsell via “Order editing” API
• Sample: Trigger post-booking add-on suggestions, push updated order to guest.
3.3. WooCommerce
• Feature: “Product Add-ons” extension, REST API
• Sample: Dynamic add-on offering based on cart, automated backend update.
3.4. Salesforce Experience Cloud
• Feature: Flow Builder, Digital Experience rules
• Sample: Show add-on offers to logged-in guests, track select/decline.
3.5. HubSpot Workflows
• Feature: Lead nurturing automation
• Sample: Email targeted upsell based on guest profile or prior buy.
3.6. Microsoft Power Automate
• Feature: Automated emails and Teams alerts
• Sample: Trigger post-reservation add-on offer, log responses.
3.7. Twilio SMS
• Feature: Messaging API, conversational flows
• Sample: SMS prompt to add breakfast or animal feeding experience.
3.8. Zendesk Sell
• Feature: Automated deal tasks
• Sample: Create to-do for staff to offer exclusive farm tours to new guests.
3.9. Square Online
• Feature: Online checkout API, item modifiers
• Sample: Inject animal interaction add-ons at point-of-sale or booking.
3.10. Google Dialogflow
• Feature: Conversational intent flows
• Sample: Bot suggests add-ons during chat-based reservation process.
3.11. Mailchimp
• Feature: Automated journeys, product recommendations
• Sample: Follow-up email upsell for upcoming guests.
3.12. Typeform
• Feature: Logic jumps, Webhooks
• Sample: Add-on selection integrated into custom booking forms, real-time data push.
3.13. Calendly
• Feature: Event types with add-ons
• Sample: Guests pick experiences (e.g., pony rides) as optional extras while booking.
3.14. Booking.com API
• Feature: “Extra Services” endpoint
• Sample: Present in-platform add-ons at time of third-party booking.
3.15. TripAdvisor Experiences
• Feature: Upsell/Bundle API
• Sample: Promote animal meet-and-greet as an experience add-on.
3.16. Zoho CRM
• Feature: Workflow automation, webhooks
• Sample: Sales tasks auto-generated for phone-in bookings to offer add-ons.
3.17. Freshdesk Omnichannel
• Feature: Ticket-based automation
• Sample: Ticket prompts for staff to offer animal feed add-on during support interactions.
3.18. Pabbly Connect
• Feature: Multi-platform triggers
• Sample: When booking form is submitted, trigger an automated upsell follow-up.
3.19. Zapier
• Feature: Multi-step Zaps linking booking system, payment, and email
• Sample: Connect booking confirmation to personalized upsell message and payment update.
3.20. ActiveCampaign
• Feature: Email automations and split campaigns
• Sample: A/B test best add-on offers for farm-stay bookings.
3.21. Intercom
• Feature: Messenger bot, triggered campaigns
• Sample: Pop-up in-app add-on prompt for logged-in guests.
3.22. Mews PMS
• Feature: Product upsell API, guest journey triggers
• Sample: In-app and confirmation email add-on suggestions.
Benefits
4.2. Increases guest satisfaction by personalizing and streamlining ancillary purchase experience.
4.3. Reduces manual sales effort, ensuring all touchpoints present contextual offers.
4.4. Provides actionable data on upsell conversion and preferences, informing future offerings.