Purpose
1.2. Automatedly solicit guest feedback, improve service quality, and boost online presence through automated positive reviews.
1.3. Automatically collect and analyze guest experience data for continuous improvement and compliance tracking.
1.4. Automate follow-ups for guests who have not responded to the initial feedback request.
1.5. Route negative feedback for automated escalation or intervention.
Trigger Conditions
2.2. Automation initiates when the final invoice is marked as paid.
2.3. Scheduled automation: e.g., 24 hours post-departure date/time.
2.4. Automated manual trigger: Staff marks stay as completed in dashboard.
2.5. API webhook posts from booking engines or OTAs mark trigger for automated sequence start.
Platform Variants
• Feature/Setting: Automated SMS campaigns, API endpoint “/Messages”; configure recipient, message template, trigger time.
3.2. SendGrid
• Feature/Setting: Transactional email automation via “/mail/send” API; HTML templates, dynamic guest data fields.
3.3. Mailchimp
• Feature/Setting: Automated email journeys, with API endpoint “POST /automations”; list segmentation for departing guests.
3.4. Salesforce
• Feature/Setting: Process Builder automation; trigger on stay completion to send custom feedback email via “Messaging.SendEmail”.
3.5. HubSpot
• Feature/Setting: Automated workflows for post-stay emails; configure trigger on custom “Stay Complete” property update.
3.6. Zoho CRM
• Feature/Setting: Workflow automation; ‘on record update’ trigger sends feedback form using “sendmail” API.
3.7. Google Sheets + Apps Script
• Feature/Setting: Script automation; trigger “onEdit”/on row insert to send email via Gmail API with feedback link.
3.8. Freshdesk
• Feature/Setting: Automate ticket creation if negative feedback; trigger via API “/api/v2/tickets”.
3.9. Intercom
• Feature/Setting: Message automation on user action; API “POST /messages” to send post-stay survey link.
3.10. SurveyMonkey
• Feature/Setting: Automate survey issuance via “/collectors/{collector_id}/responses” API; send after checkout event.
3.11. Typeform
• Feature/Setting: “Create response” webhook automation; auto-send to guest emails post-checkout.
3.12. Microsoft Power Automate
• Feature/Setting: Flow automation triggered on “Event Completed” from PMS to send email/SMS review requests.
3.13. Slack
• Feature/Setting: Automated notification to internal channel for summary of feedback via “chat.postMessage” API.
3.14. Zendesk
• Feature/Setting: Automate follow-up ticket creation for negative reviews using “POST /api/v2/tickets”.
3.15. Facebook Messenger API
• Feature/Setting: Automated message with review link post-stay, using “/me/messages” endpoint.
3.16. WhatsApp Business API
• Feature/Setting: Automated review request via “/v1/messages” API after checkout event logged.
3.17. Airbnb API
• Feature/Setting: Automated guest messaging through “POST /v2/messages” after stay has ended.
3.18. Booking.com Messaging API
• Feature/Setting: Automate guest messaging for feedback requests post-checkout via platform endpoint.
3.19. Google Forms + Gmail API
• Feature/Setting: Automate email sending feedback form link with scripting automation.
3.20. ActiveCampaign
• Feature/Setting: Automated sequence/automation for email feedback requests; configure “POST /api/3/contacts”.
3.21. Notion + Integration Platform
• Feature/Setting: Automatically log feedback in database and trigger new tasks via integration automation.
3.22. Pipedrive
• Feature/Setting: Workflow automation for feedback tasks, using “POST /deals/{id}/activities” API.
Benefits
4.2. Improved guest response rate via omni-channel automation (SMS, email, messaging).
4.3. Automated escalation for negative experiences ensures swift intervention.
4.4. Automation integrates feedback directly into reporting and dashboards.
4.5. Drives reputation management by automating review requests on review platforms.
4.6. Ensures no guests are missed in the feedback loop via automation recurrence and reminders.
4.7. Enables continuous service improvement with automated feedback analysis triggers.