Loyalty program point accrual and notifications

Purpose

1.1. Automate the accrual of loyalty program points for each guest after qualifying activities (e.g., bookings, stays, dining) are detected, maximizing engagement through instant gratification.
1.2. Automate real-time notifications to guests via preferred communication channels, providing timely updates on points earned, program tier progress, and personalized offers.
1.3. Streamline guest communication, eliminate manual data entry, and enable scalable, error-free operation across all customer touchpoints throughout the hotel ecosystem.
1.4. Automate integration of loyalty data between front desk, POS, reservations, and marketing systems, supporting seamless omnichannel loyalty management.
1.5. Enable hotels to automate multi-location, multi-brand, or franchise loyalty point awarding and real-time status updates with minimal operational overhead.

Trigger Conditions

2.1. Room check-out event or successful reservation completion triggers automated points calculation and accrual.
2.2. Qualifying spend at on-premises outlets (e.g., restaurant bill, spa visit) is detected by POS and triggers automated notification workflow.
2.3. Periodic review of corporate or group bookings activates automated batch accrual and communication.
2.4. Guest action in loyalty portal or mobile app (e.g., milestone reached) triggers automated push message or email update.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS API's "sendMessage" endpoint with automated parameter mapping from loyalty data; automate logic flows for message content personalization.
3.2. SendGrid
• Feature/Setting: "Mail Send" API with dynamic template data to automate personalized guest notifications.
3.3. Microsoft Power Automate
• Feature/Setting: Automated cloud flows triggered by property management system (PMS) webhook for point accrual; "Send email" and "Post message" actions for notifications.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with "API Event" entry source for automating guest journey and notification dispatch.
3.5. Mailgun
• Feature/Setting: "Messages API" automates loyalty notification emails through adaptive templates.
3.6. HubSpot
• Feature/Setting: Workflows automating loyalty message triggers; CRM properties update for point tally.
3.7. Zapier
• Feature/Setting: Automated workflows integrating PMS, POS, and notification channels for point events.
3.8. Slack
• Feature/Setting: Incoming Webhook for automating internal alerts to staff on high-value guest accruals.
3.9. Freshdesk
• Feature/Setting: Automated ticket creation and notification using "Automations" for loyalty queries.
3.10. Intercom
• Feature/Setting: Automated in-app messages using Event API on point accrual event.
3.11. Oracle OPERA PMS
• Feature/Setting: "External Interfaces" API automates transmission of stay data for loyalty calculation.
3.12. Google Cloud Functions
• Feature/Setting: Automated event-driven serverless functions for point validation and notification push.
3.13. AWS Lambda
• Feature/Setting: Automator triggers based on reservation database inserts for real-time point computation.
3.14. Azure Logic Apps
• Feature/Setting: Automation workflows for notifications and CRM/PMS data sync on qualifying transactions.
3.15. Facebook Messenger API
• Feature/Setting: Automating guest notifications through "/me/messages" endpoint.
3.16. WhatsApp Business API
• Feature/Setting: Template messages triggered by webhook events for automated loyalty status alerts.
3.17. Stripe
• Feature/Setting: Webhook events for automated tracking of spend and reward accrual on payment confirmation.
3.18. Amadeus APIs (Hospitality)
• Feature/Setting: Automated data extraction from guest profiles and reservations for loyalty workflow input.
3.19. Klaviyo
• Feature/Setting: Automated flows for email and SMS based on real-time loyalty data feed.
3.20. Google Firebase Cloud Messaging
• Feature/Setting: Automating push notifications to guest apps when loyalty status changes.
3.21. Monday.com
• Feature/Setting: Automations for updating project boards and triggering status reports on guest point activity.
3.22. Pipedrive
• Feature/Setting: Automated pipeline stage changes and activity logs on loyalty events.

Benefits

4.1. Automates manual processes, reducing operational errors, and ensures guests are always rewarded on time.
4.2. Automator delivers real-time, personalized communications, driving repeat visits and brand loyalty.
4.3. Automation supports scalability for large hotel groups and franchise environments.
4.4. Enables fully automatable, multi-channel notification for best-in-class guest experience.
4.5. Automating loyalty accrual and notifications increases guest engagement, enhances satisfaction, and maximizes program ROI through efficient, rule-based workflows.